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What Would Apple Do?: How You Can Learn from Apple and Make Money

3.29  ·  Rating Details ·  17 Ratings  ·  1 Review
"A good one to read on your iPad!"—The Times

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.

So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any othe
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Paperback, 208 pages
Published June 17th 2014 by Biteback Publishing (first published July 16th 2013)
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Gaurav Prabhu
Jan 09, 2015 Gaurav Prabhu rated it really liked it
A delightful read getting into Apple's work values. The second half manages to tickle your imagination with some clever thoughts by the author.
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“But today we know that Apple is so much more than just Steve Jobs. Apple is a concept. A concept that is well worth learning from because it represents a company with a reputation for overcoming seemingly invincible obstacles to create great new things. A company that chases up seemingly crazy ideas and will not rest until it has put them into action, and which keeps finding new opportunities to make money in the digital world. Loads of money – we’re talking (in early 2013) about $130 billion in cash.” 0 likes
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