Goodreads helps you keep track of books you want to read.
Start by marking “Keep It Simple: The Early Design Years of Apple” as Want to Read:
Keep It Simple: The Early Design Years of Apple
Enlarge cover
Rate this book
Clear rating
Open Preview

Keep It Simple: The Early Design Years of Apple

4.05  ·  Rating Details ·  39 Ratings  ·  4 Reviews
The true design story behind the evolution of Apple computers An inspiring collaboration of Steve Jobs and author Hartmut Esslinger 380 illustrations that takes a step by step view of the most famous brand that s still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The ...more
Paperback, 296 pages
Published January 7th 2014 by Arnoldsche Verlagsanstalt GmbH (first published November 7th 2013)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Keep It Simple, please sign up.

Be the first to ask a question about Keep It Simple

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Steve Sarrica
Dec 30, 2013 Steve Sarrica rated it it was amazing
Shelves: design, non-fiction
I've been following the Apple story since I first encountered a friend's Apple II+ in 1982. Hartmut Esslinger's perspective on the early days of Apple is invaluable. His sharing of the design concepts he and his team at frog design developed is invaluable. I'm sure he wouldn't put it this way, but he could characterize much of the interaction with Steve Jobs as "getting Steve to see my way on design". To be sure, this is not a bad thing. Getting see the rarely (or never before seen) designs that ...more
Tim Lapetino
Aug 25, 2014 Tim Lapetino rated it really liked it
Great in-depth musings and documents by the founder of frog design on their legendary collaboration with Apple and Steve a jobs in the company's early days. Sometimes the author over sells their innovations, but it was a treat to see the in-progress design concepts and more insight into the world of industrial design there. Surprisingly thorough assessments of the corporate culture of that era's Apple, and how the company struggled to. Reorganize itself around design as a grinding tenet. Jobs ...more
Martin Note
Dec 28, 2014 Martin Note rated it liked it
Very much like an alternate history of what products early Apple could have released. I hope there is a retro sci fi film that uses some of these designs
Brian Bek
Mar 03, 2014 Brian Bek rated it really liked it
Great book about the design of the early apple products and how the design decisions that time continue to affect the new products. The history of apple as seen from one who was there.
Etienne Delagrave
Etienne Delagrave rated it liked it
Jun 04, 2014
cameron ley
cameron ley rated it liked it
Jul 10, 2016
Youngjin Yoo
Youngjin Yoo rated it it was amazing
Jan 04, 2015
Ed Schwille
Ed Schwille rated it it was amazing
Oct 03, 2014
Leonel
Leonel rated it it was amazing
Jul 21, 2015
Suyash Sonwalkar
Suyash Sonwalkar rated it really liked it
Mar 28, 2014
Riccardo Giraldi
Riccardo Giraldi rated it really liked it
Feb 16, 2016
Tyler
Tyler rated it really liked it
Apr 06, 2015
Dan
Dan rated it liked it
Nov 03, 2014
Will
Will rated it really liked it
Aug 07, 2015
Olivier Wellmann
Olivier Wellmann rated it it was amazing
Aug 22, 2014
Judson McCown
Judson McCown rated it liked it
Jun 28, 2014
Andreas
Andreas rated it really liked it
Nov 27, 2015
Vaclav
Vaclav rated it really liked it
Feb 22, 2015
James Heck III
James Heck III rated it it was amazing
Mar 10, 2014
Erkan
Erkan rated it it was amazing
Feb 20, 2014
Giancarlo
Giancarlo rated it liked it
May 11, 2014
NextApple
NextApple rated it it was ok
Jul 13, 2016
Eric Brooke
Eric Brooke rated it really liked it
Jan 09, 2014
Adam Steinberg
Adam Steinberg rated it it was amazing
Dec 26, 2015
James Weiner
James Weiner rated it it was amazing
Jul 25, 2016
Nor
Nor rated it liked it
Nov 03, 2015
screentone
screentone rated it liked it
Oct 04, 2015
Martin Taylor
Martin Taylor rated it liked it
Aug 05, 2014
J.J. Smiley
J.J. Smiley rated it it was amazing
Jun 12, 2016
Magda Głażewska
Magda Głażewska rated it really liked it
Dec 21, 2015
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Redesign The Web (The Smashing Book #3)
  • Extrastatecraft: The Power of Infrastructure Space
  • Software Takes Command
  • Speculative Everything: Design, Fiction, and Social Dreaming
  • Why We Build
  • Digital Apollo: Human and Machine in Spaceflight
  • Information Graphics
  • Alien Phenomenology, or What It’s Like to Be a Thing
  • Managing at the Speed of Change: How Resilient Managers Succeed and Prosper Where Others Fail
  • Open Business Models: How To Thrive In The New Innovation Landscape
  • Muji
  • Making Strategy Work: Leading Effective Execution and Change
  • Don't Just Roll the Dice - a usefully short guide to software pricing
  • Mechanization Takes Command: A Contribution to Anonymous History
  • Seizing the White Space: Growth and Renewal Through Business Model Innovation
  • Pervasive Information Architecture: Designing Cross-Channel User Experiences
  • Beyond Budgeting: How Managers Can Break Free from the Annual Performance Trap
  • SOA Design Patterns (Prentice Hall Service-Oriented Computing Series from Thomas Erl)

Share This Book