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Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line
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Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line

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Consumer goods companies need more than just market research to make good strategic decisions. That's why many of them have created departments of consumer insights. Dona Vitale explains the role of these new departments and their leaders and how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business ...more
Hardcover, 168 pages
Published June 27th 2007 by Paramount Market Publishing (first published August 1st 2006)
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The best one out of several books on Consumer Insights. Must read for marketing professionals.
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