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  <title><![CDATA[Attitudes &amp; Persuasion: Classic &amp; Contemporary Approaches]]></title>
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  <default_description>This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.</default_description>
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