false 544456 2 <div>If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. <br><br>With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but <i>style</i>, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world&#8212;not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. <br><br>Lanham&#8217;s <i>The Electronic Word</i> was one of the earliest and most influential books on new electronic culture. <i>The Economics of Attention</i> builds on the best insights of that seminal book to map the new frontier that information technologies have created.</div> 531744 2006 The Economics of Attention: Style and Substance in the Age of Information total:20|5:3|4:10|3:2|2:1|1:4| 20 67 51 5 3 0 false false Wed Jan 07 14:17:27 -0800 2009 Wed Jan 07 14:18:03 -0800 2009 4 0 false false Fri Jun 01 00:00:00 -0700 2007 Thu Jun 21 17:58:57 -0700 2007 Sat Jul 07 21:12:32 -0700 2007 more...]]> 1 0 false false Mon Oct 01 00:00:00 -0700 2007 Fri Oct 19 19:01:31 -0700 2007 Fri Oct 19 19:01:31 -0700 2007 4 0 false false Sat Sep 01 00:00:00 -0700 2007 Tue Sep 11 02:15:27 -0700 2007 Tue Sep 11 02:23:50 -0700 2007 5 0 false false Sun Aug 03 00:38:05 -0700 2008 Sun Aug 03 00:38:33 -0700 2008 1 0 false false Sun Nov 08 17:00:19 -0800 2009 Sun Nov 08 17:00:19 -0800 2009 3 0 false false Mon Oct 26 11:04:08 -0700 2009 Mon Oct 26 11:04:08 -0700 2009 5 0 false false Thu Oct 01 00:00:00 -0700 2009 Fri Oct 16 07:57:50 -0700 2009 Tue Oct 27 23:11:16 -0700 2009 0 0 false false Tue Oct 06 14:41:58 -0700 2009 Tue Oct 06 14:41:58 -0700 2009 0 0 false false Fri Aug 28 12:05:42 -0700 2009 Fri Aug 28 12:05:42 -0700 2009 4 0 false false Thu Jul 09 19:14:10 -0700 2009 Thu Jul 09 19:14:17 -0700 2009 0 0 false false Tue Jun 02 16:52:07 -0700 2009 Tue Jun 02 16:52:07 -0700 2009 0 0 false false Fri Apr 17 04:56:36 -0700 2009 Fri Apr 17 04:56:36 -0700 2009 0 0 false false Sun Apr 12 16:35:50 -0700 2009 Sun Apr 12 16:35:50 -0700 2009 0 0 false false Sat Mar 07 01:18:55 -0800 2009 Mon May 04 00:12:13 -0700 2009 0 0 false false Tue Mar 03 18:27:33 -0800 2009 Tue Mar 03 18:27:37 -0800 2009 1 0 false false Mon Jan 01 00:00:00 -0800 2007 Mon Feb 16 13:27:58 -0800 2009 Mon Feb 16 17:18:58 -0800 2009 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Mon Feb 02 10:29:35 -0800 2009 Mon Feb 02 10:29:42 -0800 2009 0 0 false false Sat Jan 10 13:04:03 -0800 2009 Sat Jan 10 13:04:07 -0800 2009 5 0 false false Fri Jan 09 17:22:38 -0800 2009 Fri Jan 09 17:22:48 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=1837200