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Revenue and the CMO
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Revenue and the CMO

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If you are a CMO, aspire to be one, or work with one, this book is for you.

Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and d
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Paperback, 108 pages
Published August 2nd 2013 by Crimson Marketing (first published July 23rd 2013)
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(showing 1-13)
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Omar Halabieh
May 03, 2014 Omar Halabieh rated it liked it
This book retells the evolving role of the CMO with the advances in social media and big data. The CMO and the marketing team have a unique opportunity, and the author argues and obligation, to arm their sales force with as deep of an understanding of they buyer as they can so that they may become "trusted advisors" to them.

Through the parable of Products, Inc, we learn that the journey to such transformation begins by understanding the very journey that the buyer goes through that culminates in
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Arthur
Mar 31, 2014 Arthur rated it really liked it
An easy yet inspiring, optimistic and very engaging read!

The author who sure knows his business takes you through seemingly a very realistic story many in sales or marketing may find herself in. Did it whet your appetite? Mine was, from page 1.

But the book is not only about this intriguing prologue and has a very educational epilogue. The book is inviting for changing the way the things are done at your business or department, or doing the old business process the new way. It opens one's eyes on
...more
Jay Ehret
Aug 26, 2014 Jay Ehret rated it did not like it
(Audio Book Review) I was surprised at the lack of substance in this book until the end when the author makes a pitch for his services. Then I realized this book is nothing more than a marketing piece for Gow and his company Crimson Marketing.

Revenue and the CMO is really a "what-to-do" blog post wrapped in a business fable to give it enough weight to justify publishing it as a book. Well, really only half of it is wrapped in a business fable, because right when the pilot program is set up in t
...more
Josh Steimle
Jun 30, 2015 Josh Steimle rated it liked it
It started off a bit cheesy, but the more I read, the more I liked it. By the end I only felt that it was too short.
Cara
Aug 08, 2013 Cara rated it it was amazing
Shelves: business, client-work
This is one of my book-completion projects, and I'm really proud of the way it turned out.
Matthew Butler
Matthew Butler rated it liked it
Dec 29, 2014
Glenn Gow
Oct 23, 2013 Glenn Gow rated it it was amazing  ·  (Review from the author)
Karthikeyan Ds
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Dec 21, 2014
John
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Jan 11, 2015
Rita
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Aug 14, 2016
Jinnie Namgung
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Mar 12, 2014
Sally Susantio
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May 03, 2014
Lisa
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Apr 20, 2015
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Glenn Gow is founder and CEO of Crimson Marketing. He’s an expert in marketing strategy for tech companies, especially in digital marketing, demand generation, and social (selling and marketing). Gow oversees the work of Crimson’s teams and is focused on achieving Extreme Client Satisfaction for the company’s clients. Gow is interviewed regularly by the business press, and has spoken at Harvard ...more
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