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Read Me: 10 Lessons for Writing Great Copy

4.37  ·  Rating Details ·  30 Ratings  ·  3 Reviews
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that's exactly what you'll find in the pages of this book. Think of i
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Paperback, 192 pages
Published September 2nd 2014 by Laurence King Publishing
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(showing 1-30)
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Em
If you're a young person who wants a career as a copywriter, this book is probably pretty useful. It's full of exercises so you can practise and improve your skills, and it includes tips on getting into the industry and how to succeed. I don't know if any of it works, but it makes sense.

If you just want to read about good writing, it's still a useful book. Much of it is focused on 'brandwriting' (as they call it), which consists of researching the brand, finding its voice, and then using that vo
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Tomas Ramanauskas
Feb 24, 2016 Tomas Ramanauskas rated it really liked it
Shelves: ad-and-d
One of the best first books on advertising to read when you don't know where to start.
It's loaded with less washed out examples, it's well written and even has a lesson plan which if followed can be of tremendous help for your young copy/idea/brandwriting skills.
Aaron
Dec 09, 2014 Aaron rated it really liked it
Pretty great examples of packaging and some great general tips for someone just starting out in copywriting.
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