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Segmentation and Lifetime Value Models Using SAS
Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM) and provides an overall ...more
Paperback, 182 pages
Published May 23rd 2013 by SAS Institute
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