false 1819119 http://photo.goodreads.com/books/1188779419m/1819119.jpg The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 1819119 1 1818690 8 7 2003 Wired - A Romance total:10|5:2|4:4|3:3|1:1| 10 36 16 1 1992227 3.27 15 1 6331839 35385 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 4 0 false Thu Jan 01 00:00:00 -0800 2004 Mon Sep 17 10:59:40 -0700 2007 Mon Sep 17 11:01:14 -0700 2007 79338477 2259821 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Sun Nov 29 17:12:31 -0800 2009 Sun Nov 29 17:12:31 -0800 2009 73802614 228038 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Wed Oct 07 18:22:10 -0700 2009 Wed Oct 07 18:22:10 -0700 2009 50275564 1104823 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 5 0 false Tue Mar 24 07:23:58 -0700 2009 Tue Mar 24 07:23:58 -0700 2009 45958133 1288876 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Tue Feb 10 13:24:07 -0800 2009 Tue Feb 10 13:24:07 -0800 2009 43385452 1912139 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 3 0 false Sat Jan 17 14:09:15 -0800 2009 Sat Jan 17 14:09:15 -0800 2009 39023908 700303 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 3 0 false Mon Dec 01 08:49:36 -0800 2008 Mon Dec 01 08:49:36 -0800 2008 36655582 1671408 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Fri Oct 31 18:16:43 -0700 2008 Fri Oct 31 18:16:43 -0700 2008 25762161 419333 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 1 0 false Sat Jun 28 13:23:41 -0700 2008 Sat Jun 28 13:23:46 -0700 2008 19262986 1047021 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Tue Apr 01 20:54:43 -0700 2008 Tue Apr 01 20:54:43 -0700 2008 15178085 178927 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 4 0 false Mon Feb 11 14:50:02 -0800 2008 Mon Feb 11 14:50:02 -0800 2008 10686263 699107 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 4 0 false Wed Dec 19 09:07:07 -0800 2007 Wed Dec 19 09:07:07 -0800 2007 10540501 687382 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 3 0 false Sun Dec 16 22:44:45 -0800 2007 Sun Dec 16 22:44:45 -0800 2007 10532711 81179 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 4 0 false Sun Dec 16 19:33:44 -0800 2007 Sun Dec 16 19:33:44 -0800 2007 8573736 596123 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 0 0 false Fri Nov 02 12:10:08 -0700 2007 Fri Nov 02 12:10:08 -0700 2007 5548834 253445 1819119 0375502904 9780375502903 1 http://photo.goodreads.com/books/1188779419m/1819119.jpg http://www.goodreads.com/book/show/1819119.Wired_A_Romance 3.60 10 The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences


Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.]]> 5 0 false Mon Nov 01 00:00:00 -0800 2004 Sun Sep 02 17:30:27 -0700 2007 Sun Sep 02 17:30:35 -0700 2007 8 http://www.goodreads.com/book_link/follow/8?book_id=1819119