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Graphic Design as Communication

3.72  ·  Rating Details  ·  18 Ratings  ·  2 Reviews
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including tho
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ebook, 208 pages
Published July 4th 2013 by Routledge (first published January 26th 2005)
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Kailash Maharaj
Apr 10, 2016 Kailash Maharaj rated it really liked it  ·  review of another edition
This text provides an easy to understand overview of Graphic Design providing arguments and comments from some of the leading minds on the subject.
Sam Bowman
Oct 29, 2013 Sam Bowman rated it really liked it  ·  review of another edition
Excellent but sometimes clumsy
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Malcolm Barnard is Senior Lecturer in Visual Culture at Loughborough University and an internationally recognized theorist of visual culture. He has degrees in philosophy and in sociology and his PhD concerned Derrida and other French philosophers.
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