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Obvious Adams (Special Edition): The Story of a Successful Businessman

really liked it 4.0  ·  Rating Details ·  5 Ratings  ·  1 Review
The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious ...more
Paperback, 56 pages
Published June 1st 2013 by Createspace
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Richard Mulholland
Apr 29, 2016 Richard Mulholland rated it really liked it
This should be, if it's not already, required reading for anyone with even a passing interrest in marketing and communications. Oh, and it's 100 years old.
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