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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also pr ...more
Hardcover, 200 pages
Published November 29th 2013 by Palgrave Macmillan
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