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The Green Marketing Manifesto

3.81  ·  Rating Details ·  78 Ratings  ·  9 Reviews
We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to ...more
Hardcover, 304 pages
Published December 17th 2007 by John Wiley & Sons (first published January 2nd 2007)
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Heather
May 06, 2009 Heather rated it it was amazing
Shelves: non-fiction
I picked up this book after hearing the author talk at a publishing conference (in regards to green marketing in the publishing world). It's a fascinating and timely book for anyone who is interested in how environmental issues are portrayed in the media. Most important, it shows how companies with "green" products or practices can best compete in the consumerist society that usually shuns anything too hippie-tree-hugger-y (at least the mainstream). He shows how instead of "greenwashing" your pr ...more
Bryan
Feb 03, 2016 Bryan added it
Nothing too earth shattering here
Ezra
Jan 03, 2016 Ezra rated it it was amazing
Best of The Best
Tamara
Mar 30, 2009 Tamara rated it liked it
Would be good for a true marketer (and not just a wannabe like me.) Gives examples of successful and unsuccessful marketing campaigns for companies promoting eco-friendly products or practices.

I am convinced that libraries in general need one big marketing makeover. I just don't think I'm the girl to do it.
krista
Jun 15, 2008 krista rated it liked it
Recommends it for: people in marketing, people interested in green business
A melding of green/CSR marketing (the good, the bad and the ugly), web 2.0 and environmentalism - all with a practical, realist and hopeful business bent. Not preachy and repetitive like many other green business books I've read but creative and thoughtful.
HBalikov
Jan 27, 2013 HBalikov rated it liked it
Valuable insights for both those who are interested in emphasizing their product's/services' "greenness" and those who may want to critique current efforts
saher sidhom
Oct 01, 2010 saher sidhom rated it it was amazing
Astonishingly useful for anyone in marketing or anyone in business how needs to develop any strategy environmental or not.
Michel Mooij
Jan 27, 2012 Michel Mooij rated it liked it
Goed boek! Slaat de brug tussen de werelden van marketing en duurzaamheid.
Damla Kaan
Jan 02, 2013 Damla Kaan rated it it was amazing
For understanding importance of sustainability just read it.
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Librarian Note: There is more than one author in the Goodreads database with this name.

John Grant co-founded St Luke’s the innovative and socially aware London ad agency. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. Since leaving in 1999 he has worked
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