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Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths
John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising fables and fashions, and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to descri...more
Paperback, 328 pages
Published
November 20th 2003
by Sage Publications (CA)
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