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ENGAGED!: Outbehave Your Competition to Create Customers for Life

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3.56  ·  Rating Details ·  16 Ratings  ·  3 Reviews
Customers love it when employees are ENGAGED to deliver an experience. However, it doesn’t come easy for most companies. The level to which your workforce is ENGAGED also has a significant impact every day on employees’ happiness and productivity, the customer experience, and your company’s profitability. Your company can be one that customers love to do business with … ...more
Paperback, 240 pages
Published August 27th 2013 by Evolve Publishing
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Erwin K
Oct 08, 2016 Erwin K rated it really liked it
Shelves: business
I found "Engaged" to be very helpful in providing true action items to help measure and keep alive a companies common purpose when it comes to associate and customer satisfaction and retention. I really liked the simple 3 step method of: Define, Remind and Quantify.
Doug Della pietra
Definitely the best book I've read linking Employee Engagement and the Customer Experience with 8 understandable and clear principles for managers "to understand what it will take to outbehave the competition" and "create an environment where employees are happy, productive and ENGAGED."
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Gregg Lederman is the author of Achieve Brand Integrity and the founder of Brand Integrity, Inc. (BI), a strategy practice group specializing in employee performance that has partnered with many of todays leading companies, including Wegmans Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay and the American Red Cross. He also is the ...more
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