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Relationship Marketing: Bringing Quality, Customer Service and Marketing Together
The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the quality gap between what customer ...more
Paperback, 204 pages
Published March 30th 1993 by Butterworth-Heinemann
(first published January 1st 1991)
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