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<book id="1803997">
  <title><![CDATA[2011: Trendspotting for the Next Decade]]></title>
  <isbn><![CDATA[0071497277]]></isbn>
  <isbn13><![CDATA[9780071497275]]></isbn13>
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  <default_description>&lt;p&gt;&lt;b&gt;TOMORROW'S FORECAST: EXTREMELY SUCCESSFUL&lt;/b&gt;&lt;/p&gt;  &lt;p&gt;A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devot&#233;es with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment, society, consumer culture, sex, spare time, and more. Oh, and he spares nothing or no one to make a humorous point.&lt;/p&gt;  &lt;p&gt;Laermer will not only identify the trends that are happening, but show you how to create and influence what is coming. This is trendspotting at its best: a high-speed guided tour of the most lucrative opportunities available. This is the future of success . . . in 2011.&lt;/p&gt;  &lt;p&gt;&lt;b&gt;WHO IS RICHARD LAERMER. . . and how does he know so much about the future?&lt;/b&gt;&lt;/p&gt;  &lt;p&gt;He's Public Radio's notorious &amp;#8220;Guerilla Consumer&amp;#8221; on Marketplace . . . &lt;/p&gt; &lt;p&gt;Host of TLC's Taking Care of Business . . . &lt;/p&gt; &lt;p&gt;Author of trendSpottingand coauthor of the brand new PUNK Marketing. . . &lt;/p&gt; &lt;p&gt;Featured on the &amp;#8220;Today&amp;#8221; show, CBS, ABC, Fox, CNN, CNBC, and in the New York Times, Us magazine, Chief Executive, LA Times, Washington Post, Daily News, and hundreds of other newspapers, magazines, TV networks and online venues worldwide . . . &lt;/p&gt; &lt;p&gt;Founder and CEO of veteran trendspotting agency RLM PR . . . &lt;/p&gt;</default_description>
  <id type="integer">1803201</id>
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  <original_publication_day type="integer">18</original_publication_day>
  <original_publication_month type="integer">3</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>2011: Trendspotting for the Next Decade</original_title>
  <rating_dist>total:3|5:1|3:1|2:1|</rating_dist>
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  <average_rating><![CDATA[3.33]]></average_rating>
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  <url><![CDATA[http://www.goodreads.com/book/show/1803997.2011_Trendspotting_for_the_Next_Decade]]></url>
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        <author id="85234">
      <name><![CDATA[Richard Laermer]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/85234.Richard_Laermer]]></url>
      <average_rating><![CDATA[3.56]]></average_rating>
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    <body><![CDATA[I enjoy future trend books. Laermer's book left me disappointed, however. Many of his observations and predictions are interesting, but his writing style did not appeal to me. ]]></body>
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