book data
5 ratings,
2.80
average rating, 2 reviews
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published
March 18th 2008
by McGraw-Hill
details
Hardcover, 256 pages
isbn
0071497277
(isbn13: 9780071497275)
description
TOMORROW'S FORECAST: EXTREMELY SUCCESSFUL
A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated adver
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avg 2.80
editions: all | this edition
editions: all | this edition
Read in February, 2010
While Laermer discusses very interesting trends and makes some astute and poignant observations, the informal and highly subjective approach he takes ultimately revokes much of his legitimacy as a trend spotter. 2011 is more a work of social commentary than a straightforward look at future trends and discussion of potential implications. Furthermore, Laermer’s personal opinion is so pervasive throughout his writing, it is impossible to believe that his research has been conducted in a balanc...more
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I enjoy future trend books. Laermer's book left me disappointed, however. Many of his observations and predictions are interesting, but his writing style did not appeal to me.
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