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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

4.04  ·  Rating Details ·  207 Ratings  ·  5 Reviews
Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, di ...more
Paperback, 168 pages
Published May 6th 2005 by AMACOM/American Management Association (first published 2004)
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Diane Eldridge
Mar 23, 2009 Diane Eldridge rated it really liked it
Recommends it for: young marketer, brand management, PR, promotion talent
Reading this book was like attending his class and hearing somebody asking many questions which you yourself wanna ask to the 'Marketing guru'. The explanations given is so clearly catched. If you imagine this book is gonna be boring, well it's not. It's enjoyable and I still keep it as one of my "bible".
inoel
Sep 11, 2007 inoel rated it really liked it
Recommends it for: Marketer
If you talk about marketing, you talk about Kotler. On this book, the marketing guru answer all modern marketing issue that we need to know!
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Mark Fallon
Jul 02, 2009 Mark Fallon rated it really liked it
A great compilation of questions (with the answers!) that people have posed to Kotler over the years.
Nivas
Feb 17, 2010 Nivas rated it really liked it
Shelves: b-school
Great book
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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