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Choose Yourself: Be Happy, Make Millions, Live the Dream
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Choose Yourself: Be Happy, Make Millions, Live the Dream

3.92  ·  Rating Details  ·  5,736 Ratings  ·  467 Reviews
The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No ...more
Paperback, 276 pages
Published June 3rd 2013 (first published May 31st 2013)
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The 7 Habits of Highly Effective People by Stephen R. CoveySteal Like an Artist by Austin KleonThe 4-Hour Workweek by Timothy FerrissOutliers by Malcolm GladwellRework by Jason Fried
The People's Library for Success
45th out of 219 books — 323 voters
The 7 Habits of Highly Effective People by Stephen R. CoveyHow to Win Friends and Influence People by Dale CarnegieOh, The Places You'll Go! by Dr. SeussThe Alchemist by Paulo CoelhoGetting Things Done by David Allen
Motivational and Self-Improvement Books
150th out of 1,036 books — 1,339 voters

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Community Reviews

(showing 1-30 of 3,000)
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Jul 15, 2013 Joe rated it it was ok
Didn't finish book (finished through ch 12, just do it, pg 202 of 493 in the ebook).

Got his six line summary from a reddit AMA q&a and that was enough to make the book redundant.

In short, do his daily practice of:
"I eat well, i dont eat junk food
i sleep well (8 hours/day). I used to never sleep. Sleeping is the key to ALL health
i dont drink. Drinking is a depressant and has a lot of sugar.
i only engage with positive people. ELIMINATE all negative people from your life.
NEVER gossip
i read ev
Sep 13, 2013 Bernice rated it it was amazing
Altucher is an incredible salesman, and I hate pushy salesmen. I didn't hate Altucher's book. He is rather brutal in his assessment of our changing business climate. The middle class is dead, technology and temps have replaced you, and your boss hates you. He won my approval with that last one because from my experience, that is true. I was pretty sure he was looking in my former cubicle, asking whether one should "stay at a job where the boss is trying to keep you down, will eventually replace ...more
Jan 16, 2014 Sergio rated it really liked it
I'm a total sucker for self-help books. I know I should be ashamed, because who really takes these seriously? The whole genre is a bunch of rich old people telling you anecdotal evidence about how to "make it," right?

Well, right. For the most part.

Choose Yourself! came recommended by some well-regarded people. Altucher is brutally honest about his success - and his failures - and doesn't posit his advice as infallible or, really, anything more than common sense. Most of *Choose Yourself!* revolv
Jun 15, 2015 Jenny rated it it was ok
I really wanted to love this book. I ordered it from amazon and couldn't wait for it to arrive. Once it did, I read it in a manner of days. A lot of this voracious reading was partially hoping that the next chapter would contain some mind-blowing thought that would help me move forward with my self-employment. It never really came.

While there are a few decent nuggets of ideas to help you on the path to "Choose Yourself" I thought that overall, the book was sparse on really thought-provoking idea
Karan Bajaj
Jan 16, 2016 Karan Bajaj rated it really liked it
His sense of humor and refreshingly honest voice really resonates with me. I'm a big fan of his blog, and this book encouraged me to "open the kimono" in my writing and my life. While the advice in the book is pretty solid, I took the journey of reading this more because I get a kick out of James' writing. I would recommend reading some blog posts first before buying this book to see if you feel the same.
Aaron Wolfson
Drawing on the work of Seth Godin and others on how the Internet, the decline in real wages, rising income equality, and tons of other economic trends are ushering out the old industrial-corporate system in favor of a new connection economy, Altucher comprehensively explores what it means to choose oneself for financial and psychological success this new kind of world, using copious and vivid examples from his own riches-to-rags-to-riches story.

Getting a job is dead. The middle class is dead. In
Ben Iverson
Jul 11, 2013 Ben Iverson rated it liked it
Shelves: 3-stars
By nature, Altucher is much more of a risk-taker than I am, and hence he has had both more successes and failures than I have had (or ever hope to have, really). But, it makes him a very interesting person to listen to, even if I disagree with much of what he says. The main things I like in this book were his ideas on not getting stuck in a mental rut. I definitely need more creativity and spontaneity in my life, so I've tried his suggestion of coming up with 10 new ideas every day, and I think ...more
Jun 18, 2013 Stefano rated it it was amazing
Shelves: formative-books
Reasons for reading this book
- Thought provoking
- Practical advice
- Funny
- The authors PAYS YOU for reading his book

Let me elaborate on that last point. If you read his book, you can send the receipt plus some sort of proof to James Altucher who will then pay you back the money for the book. Since Amazon takes a cut, this means that if everyone does this, he will LOSE money. Think about that for a second. Not just the deal I mean, also what it implies. This author literally doesn't care about th
Oct 04, 2013 Tim rated it really liked it
I don't typically read this sort of book. In fact, I'm positive that I would have never picked it off a shelf had it not been for a glorious recommendation by someone I admire and the vast positive reviews for it.

This book is worthy of the glowing reviews, though not because of its excellent prose or earth shattering revelations. Altucher has a way of understanding the vicissitudes of life while also giving a well charged pep-talk.

The gist of the "how to" content in this book centers around day
Jul 04, 2013 Kristian rated it it was ok
There are some nice ideas in 'Choose Yourself', and Altucher's overriding principles are smart and praiseworthy, but the writing is just terrible. At thimes this reads like an over-enthusiastic 'What I Did On My Vacation' essay by a 7 year old - arguments aren't followed through, his focus is all over the place... It certainly could do with a good editor.

Most of the ideas in here are better explained and more rationally argued by Seth Godin (in 'Linchpin' and elsewhere) and Steven Pressfield (i
Dec 21, 2013 Greg rated it really liked it
Finished reading this morning.

On my mind is an idea from the end. "If you want to get over this, have more that's."

The book reinforced ideas I had about gratitude, finding positive influences, Ghandi, and Woody Allen.

I don't share his pessimism about college and home ownership. I do agree with most of the rational he uses to hate those ideas. Living a full and effective life requires self education and life long learning. College rarely does a good job of helping people answer unanswerable quest
Chung Chin
Jul 05, 2013 Chung Chin rated it liked it
The message of this book is great! Choose yourself. Every single time. Are you being rejected by companies when submitting resumes? Choose yourself. Are you being turn out by women when asking them out for dates? Choose yourself.
In this book, James Altucher shares with you a simple message of choosing yourself every single time, in every situation. Not only that, he shares with you ideas on how you can do that.

However, despite the really good content, the writing is in my opinion, a discredit to
Jan 08, 2014 Howard rated it it was amazing
Recommended to Howard by: Rick
Great book recommendation from son Rick. This book was so compelling it t caused me to start hacking out a short book review before I was halfway through the book. I have now finished the book and the review, but it's worth noting that at the time I started my comments I was about 40% of the way through and had already found value that met and exceeded my expectations of this book. It is one of the most practical personal and business books I've ever read. While the audience might be for persons ...more
Jan 16, 2014 Catherine rated it it was amazing
I know this is cliche, but I can't think of a better way to describe how I feel about this book: It really is one of the books I wish I'd written. James Atulcher's writing style is approachable and so good it makes you feel he's in your brain, vocalizing exactly what you've been thinking, and helping you get past those mental blocks.

I recommend this to everyone and anyone who needs that extra push when it comes to creating a happier daily existence, to a lifetime realization of something of whi
Ian Datz
Jun 15, 2015 Ian Datz rated it liked it
Pretty good book. A little all over the place though.
Feb 28, 2014 LDB rated it did not like it
Reading the comments, this books seems to have helped many. But, it just didn't do anything for me. Perhaps it was because I have been lucky enough to have never been in a place where I needed to be scraped off the floor because things were so bad, as the author has. But, there are other reasons. The book is really one long rant that isn't even very well organized. Some people put all their frustrations in an e-mail and delete it before sending or write it all down in a journal no one sees. Mr. ...more
Apr 24, 2014 Scott rated it liked it
A chaotic book, seasoned with Eastern mysticism, and embarrassing self-revelation, James Altucher's latest still manages to grip. It's encouraging to read about how such a hot mess of a man could least for the moment. And it's funny. After learning that almost all of his businesses eventually (or rapidly) failed, one assumes that he'd better get this book out there quickly while his current business is still afloat. Altucher apparently lacks an internal filter, which makes for enter ...more
Michael Cerullo
Jan 12, 2015 Michael Cerullo rated it it was amazing
One of the best business & personal success books I've ever read. I recommend the audio version as James makes the book come to life more. Read it 3 times now...go get it!
Feb 05, 2015 Meera rated it it was ok
The title ‘Choose Yourself’ by James Altucher is quite appealing. However there is nothing exceptional in this book. Some of the sections (Simple Daily Practice, Ten ideas to start you off, Interesting stories on Gandhi) were motivating and helpful while some of the sections seemed as add-ons. There is no proper flow of contents; too random. Some sections start off well; end up with an unrelated issue. The book was just ok; could have been better.
Nancy Freund
Nov 23, 2015 Nancy Freund rated it it was amazing
I saw James Altucher on the Self Publishing Podcast and ordered this book before I fully realized what it was, or what the author's background was. Then I started reading it and got a third of the way into the book before realizing quite what it was. By the time I figured out what I had in my hands, I was really glad for it. Had I seen the subtitle before clicking to purchase it, I would have passed. Again, thank you Universe, for delivering this book at just the right time. Altucher's case for ...more
Margaret Lesh
Mar 16, 2014 Margaret Lesh rated it really liked it
I'll admit, this was an impulse buy after reading one of James Altucher's posts on Lifehacker. I popped over to Amazon and downloaded it for 99 cents, which seems to be the permanent price. I'm not big on self-help books generally, but I do think it's a good idea to remind ourselves sometimes about ways we can focus on the positive, good things in our lives. And sometimes it's just nice to have a little boost.

Altucher writes in a very conversational manner, and the book feels as if you're readin
Aug 05, 2013 Jenny rated it it was amazing
Hands down my favorite book of the year. I love the mix of business tips with health fundamentals, and James' honest, raw look at his own epic failures and recoveries. MUST READ. Same goes for his blog!
Jun 12, 2013 Patrick rated it really liked it
Quick read with a lot of interesting tips and suggestions for living a more positive life.
Jun 06, 2015 Ayon rated it it was amazing
I read it (along with Eckhart Tolle's Power of Now) when I was depressed and thinking of suicide. After reading this I decided to give life a chance and started practicing the daily practice the way James Altucher says to in this book.

It changed my life. James promised doing the daily practice would change my life every 6 months. I am waiting for the second change now :)

There is also a burgeoning community centered around Choose Yourself.

Join this group to find out more:
Gabriella Campbell
Sep 22, 2014 Gabriella Campbell rated it liked it
No soy capaz de ponerle puntuación a este libro (voy del tres al cuatro y al tres, así que dejadlo en un 3,5. O en un 3,2. O un 3,9. O ignorad mi nota y punto). Es repetitivo, simplón a veces, pero no pude evitar leerlo de una sentada.

Disclaimer: Esto no es una reseña, solo algunas notas que podrían ser de interés para hispanohablantes que quieran saber de lo que va el libro.

1. Altucher tiene bastante razón, creo, cuando dice que solo aprendemos cuando estamos escuchando (tengo que aprender a ce
Aug 31, 2014 Mona rated it liked it  ·  review of another edition
I give this a 3.5---somewhere between 3 and 4. I love James Altucher. He is a true original and he is absolutely himself no matter what he does. I really like his willingness to discuss his screwups, his flaws, and his vulnerabilities. He's a breath of fresh air in the usually phony and superficial world of business. Occasionally he over shares but that's better that than the plastic business writers who reveal nothing. He's a lot more entertaining and humorous than the average writer of boring ...more
Mark Speed
Feb 13, 2014 Mark Speed rated it really liked it
Shelves: business
Just short of five stars, and I'm not quite sure why. James Altucher is one of these people you've never heard of who suddenly seems to be everywhere. He's made millions, then gone bust, then made it again. he presents an interesting perspective on what it takes - and will take - to get on in the world and become successful. He's not original in saying this, but he says it in a fairly compelling way. You might think he's a bit of a mess in some respects when you read the book. Maybe he is. But h ...more
Feb 04, 2014 A.Z. rated it it was amazing
Choose Yourself by James Altucher

“Make your brain sweat.” -James Altucher

In Choose Yourself James Altucher makes an important observation on the ongoing decline and decay of the American business world—namely that a corporate career in America has lost its grandeur and luster, along with its status as the epitome of the American Dream. Times are changing and there’s no going back to the golden past.

So what is one to do in this new age with its seemingly foreboding economic twilight? Altucher has an answer—an answer imbued
Joao Correia
Jun 18, 2013 Joao Correia rated it it was amazing
Recommends it for: everyone
I've been following, with much interest, James blog ( for about two years now, and when he launch this book a couple of weeks back I immediately went and bought it on Amazon (also James smart marketing campaign had something to do with it).

James writes in a very conversational way, which creates a very fluid reading experience. Also he presents his, sometimes very unconventional, ideas in a clear fashion. It truly is a pleasure to read his blog, and this book is no differe
Matthew Trinetti
Aug 26, 2013 Matthew Trinetti rated it liked it
Although it feels a little scatter-shot and wandered all over the place, I do appreciate this book and its theme of 'Choose Yourself.' There are plenty of nuggets in there, but I think the way in which it felt disconnected and bouncy turned me off a bit. So while it's not one of my top 4 or 5-star books, I would still suggest it. Hence the 3-star.

One of my favorite such nuggets in the book is the concept of the four bodies:
"Picture your body for a second. You have a heart that pumps blood one hu
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James Altucher is a writer, successful entrepreneur, chess master, and investor.

He has founded over 20 companies and sold some of them for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of many companies.

He has written and been profiled in most major national media publications like the Wall Street Journal, The Financial Times, CNBC,
More about James Altucher...

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“no matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest. Life will be better that way.” 33 likes
“Every time you say yes to something you don’t want to do, this will happen: you will resent people, you will do a bad job, you will have less energy for the things you were doing a good job on, you will make less money, and yet another small percentage of your life will be used up, burned up, a smoke signal to the future saying, “I did it again.” 23 likes
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