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Choose Yourself

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3.93 of 5 stars 3.93  ·  rating details  ·  2,420 ratings  ·  254 reviews
The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No...more
Paperback, 276 pages
Published June 3rd 2013 (first published May 31st 2013)
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Community Reviews

(showing 1-30 of 3,000)
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Bernice
Altucher is an incredible salesman, and I hate pushy salesmen. I didn't hate Altucher's book. He is rather brutal in his assessment of our changing business climate. The middle class is dead, technology and temps have replaced you, and your boss hates you. He won my approval with that last one because from my experience, that is true. I was pretty sure he was looking in my former cubicle, asking whether one should "stay at a job where the boss is trying to keep you down, will eventually replace...more
Joe
Didn't finish book (finished through ch 12, just do it, pg 202 of 493 in the ebook).

Got his six line summary from a reddit AMA q&a and that was enough to make the book redundant.

In short, do his daily practice of:
"I eat well, i dont eat junk food
i sleep well (8 hours/day). I used to never sleep. Sleeping is the key to ALL health
i dont drink. Drinking is a depressant and has a lot of sugar.
i only engage with positive people. ELIMINATE all negative people from your life.
NEVER gossip
i read ev...more
Sergio
I'm a total sucker for self-help books. I know I should be ashamed, because who really takes these seriously? The whole genre is a bunch of rich old people telling you anecdotal evidence about how to "make it," right?

Well, right. For the most part.

Choose Yourself! came recommended by some well-regarded people. Altucher is brutally honest about his success - and his failures - and doesn't posit his advice as infallible or, really, anything more than common sense. Most of *Choose Yourself!* revolv...more
Jenny
I really wanted to love this book. I ordered it from amazon and couldn't wait for it to arrive. Once it did, I read it in a manner of days. A lot of this voracious reading was partially hoping that the next chapter would contain some mind-blowing thought that would help me move forward with my self-employment. It never really came.

While there are a few decent nuggets of ideas to help you on the path to "Choose Yourself" I thought that overall, the book was sparse on really thought-provoking idea...more
Aaron Wolfson
Drawing on the work of Seth Godin and others on how the Internet, the decline in real wages, rising income equality, and tons of other economic trends are ushering out the old industrial-corporate system in favor of a new connection economy, Altucher comprehensively explores what it means to choose oneself for financial and psychological success this new kind of world, using copious and vivid examples from his own riches-to-rags-to-riches story.

Getting a job is dead. The middle class is dead. In...more
Greg
Finished reading this morning.

On my mind is an idea from the end. "If you want to get over this, have more that's."

The book reinforced ideas I had about gratitude, finding positive influences, Ghandi, and Woody Allen.

I don't share his pessimism about college and home ownership. I do agree with most of the rational he uses to hate those ideas. Living a full and effective life requires self education and life long learning. College rarely does a good job of helping people answer unanswerable quest...more
Ben Iverson
By nature, Altucher is much more of a risk-taker than I am, and hence he has had both more successes and failures than I have had (or ever hope to have, really). But, it makes him a very interesting person to listen to, even if I disagree with much of what he says. The main things I like in this book were his ideas on not getting stuck in a mental rut. I definitely need more creativity and spontaneity in my life, so I've tried his suggestion of coming up with 10 new ideas every day, and I think...more
Stefano
Reasons for reading this book
- Thought provoking
- Practical advice
- Funny
- The authors PAYS YOU for reading his book

Let me elaborate on that last point. If you read his book, you can send the receipt plus some sort of proof to James Altucher who will then pay you back the money for the book. Since Amazon takes a cut, this means that if everyone does this, he will LOSE money. Think about that for a second. Not just the deal I mean, also what it implies. This author literally doesn't care about th...more
Tim Collins
I don't typically read this sort of book. In fact, I'm positive that I would have never picked it off a shelf had it not been for a glorious recommendation by someone I admire and the vast positive reviews for it.

This book is worthy of the glowing reviews, though not because of its excellent prose or earth shattering revelations. Altucher has a way of understanding the vicissitudes of life while also giving a well charged pep-talk.

The gist of the "how to" content in this book centers around day...more
Catherine
I know this is cliche, but I can't think of a better way to describe how I feel about this book: It really is one of the books I wish I'd written. James Atulcher's writing style is approachable and so good it makes you feel he's in your brain, vocalizing exactly what you've been thinking, and helping you get past those mental blocks.

I recommend this to everyone and anyone who needs that extra push when it comes to creating a happier daily existence, to a lifetime realization of something of whi...more
Chung Chin
The message of this book is great! Choose yourself. Every single time. Are you being rejected by companies when submitting resumes? Choose yourself. Are you being turn out by women when asking them out for dates? Choose yourself.
In this book, James Altucher shares with you a simple message of choosing yourself every single time, in every situation. Not only that, he shares with you ideas on how you can do that.

However, despite the really good content, the writing is in my opinion, a discredit to...more
Howard
Jan 08, 2014 Howard rated it 5 of 5 stars
Recommended to Howard by: Rick Kettner
Great book recommendation from son Rick. This book was so compelling it t caused me to start hacking out a short book review before I was halfway through the book. I have now finished the book and the review, but it's worth noting that at the time I started my comments I was about 40% of the way through and had already found value that met and exceeded my expectations of this book. It is one of the most practical personal and business books I've ever read. While the audience might be for persons...more
Kristian
There are some nice ideas in 'Choose Yourself', and Altucher's overriding principles are smart and praiseworthy, but the writing is just terrible. At thimes this reads like an over-enthusiastic 'What I Did On My Vacation' essay by a 7 year old - arguments aren't followed through, his focus is all over the place... It certainly could do with a good editor.

Most of the ideas in here are better explained and more rationally argued by Seth Godin (in 'Linchpin' and elsewhere) and Steven Pressfield (i...more
Margaret Lesh
I'll admit, this was an impulse buy after reading one of James Altucher's posts on Lifehacker. I popped over to Amazon and downloaded it for 99 cents, which seems to be the permanent price. I'm not big on self-help books generally, but I do think it's a good idea to remind ourselves sometimes about ways we can focus on the positive, good things in our lives. And sometimes it's just nice to have a little boost.

Altucher writes in a very conversational manner, and the book feels as if you're readin...more
Patrick
Quick read with a lot of interesting tips and suggestions for living a more positive life.
Mark Speed
Just short of five stars, and I'm not quite sure why. James Altucher is one of these people you've never heard of who suddenly seems to be everywhere. He's made millions, then gone bust, then made it again. he presents an interesting perspective on what it takes - and will take - to get on in the world and become successful. He's not original in saying this, but he says it in a fairly compelling way. You might think he's a bit of a mess in some respects when you read the book. Maybe he is. But h...more
A.Z.
Choose Yourself by James Altucher


“Make your brain sweat.” -James Altucher


In Choose Yourself James Altucher makes an important observation on the ongoing decline and decay of the American business world—namely that a corporate career in America has lost its grandeur and luster, along with its status as the epitome of the American Dream. Times are changing and there’s no going back to the golden past.

So what is one to do in this new age with its seemingly foreboding economic twilight? Altucher has an answer—an answer imbued...more
Joao Correia
Jun 18, 2013 Joao Correia rated it 5 of 5 stars
Recommends it for: everyone
I've been following, with much interest, James blog (www.jamesaltucher.com) for about two years now, and when he launch this book a couple of weeks back I immediately went and bought it on Amazon (also James smart marketing campaign had something to do with it).

James writes in a very conversational way, which creates a very fluid reading experience. Also he presents his, sometimes very unconventional, ideas in a clear fashion. It truly is a pleasure to read his blog, and this book is no differe...more
Matthew Trinetti
Although it feels a little scatter-shot and wandered all over the place, I do appreciate this book and its theme of 'Choose Yourself.' There are plenty of nuggets in there, but I think the way in which it felt disconnected and bouncy turned me off a bit. So while it's not one of my top 4 or 5-star books, I would still suggest it. Hence the 3-star.

One of my favorite such nuggets in the book is the concept of the four bodies:
"Picture your body for a second. You have a heart that pumps blood one hu
...more
Gabriella
No soy capaz de ponerle puntuación a este libro (voy del tres al cuatro y al tres, así que dejadlo en un 3,5. O en un 3,2. O un 3,9. O ignorad mi nota y punto). Es repetitivo, simplón a veces, pero no pude evitar leerlo de una sentada.

Disclaimer: Esto no es una reseña, solo algunas notas que podrían ser de interés para hispanohablantes que quieran saber de lo que va el libro.

1. Altucher tiene bastante razón, creo, cuando dice que solo aprendemos cuando estamos escuchando (tengo que aprender a ce...more
Mona Temchin
I give this a 3.5---somewhere between 3 and 4. I love James Altucher. He is a true original and he is absolutely himself no matter what he does. I really like his willingness to discuss his screwups, his flaws, and his vulnerabilities. He's a breath of fresh air in the usually phony and superficial world of business. Occasionally he over shares but that's better that than the plastic business writers who reveal nothing. He's a lot more entertaining and humorous than the average writer of boring...more
LDB
Reading the comments, this books seems to have helped many. But, it just didn't do anything for me. Perhaps it was because I have been lucky enough to have never been in a place where I needed to be scraped off the floor because things were so bad, as the author has. But, there are other reasons. The book is really one long rant that isn't even very well organized. Some people put all their frustrations in an e-mail and delete it before sending or write it all down in a journal no one sees. Mr....more
Jethro Jacinto
I don't think I've ever seen that done before. I like it. He's so confident in the value of his message - a message that made him wealthy - that he's willing to forgo any money. All he wants to do is make sure that you read it. He chose himself to succeed and he wants to make sure that you choose yourself as well. Even if I hadn't followed his amazing blog for years, I'd still read it just for that.
Another important thing: He's honest. Painfully honest. Tells you about how he made money, lost it...more
Sal Coraccio
You happy with how you're doing in life, have all the things you want - happy with what fills your days? Feeling fulfilled? If so - don't bother with this book, or anything by Altucher (actually, don't bother reading at all).

The author has a nice resume - hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or co-founded over 20 companies. He understands how money flows.

Much of the message within this book involves what Altucher calls, "The Daily Practice". It's an...more
Geoff
It would be easy to dismiss this book as amateurish given its quixotic tone and amorphic structure (it badly needs an editor), were it not for the fact that it's actually quite insightful. James Altucher has some very on point things to say about the change in the workplace and the rise of the entrepreneur. The problem though is that he seems to be throwing anything and everything up against the proverbial ideal wall without much concern if anything really sticks. The result is some truly disjoi...more
Robert
This book contains a lot of pragmatic and real world advice. It also contains some lessons about things not always going to plan, which is the way things work in the real world. The book is easy to read with a candid and refreshing approach to self help. In many ways it shows you that self development is about what matters to you and what you make of yourself with the talents you have. However, it also provides you with plenty of suggestions of ways to improve your chances to succeed in your goa...more
Donna Leahy
I had already quit my job when I came across this title so technically I chose myself first. But the "why" of choosing myself is what I learned from this terrific book. The fact that I want to refer to the author as "James" and not Mr. Altucher tells you just how personable the tone of this book is. The author's stories of failure and self-doubt are punctuated with the successes of his approach to taking positive steps to determine your own destiny. It is not an exaggeration to say that reading...more
Scott
A chaotic book, seasoned with Eastern mysticism, and embarrassing self-revelation, James Altucher's latest still manages to grip. It's encouraging to read about how such a hot mess of a man could succeed...at least for the moment. And it's funny. After learning that almost all of his businesses eventually (or rapidly) failed, one assumes that he'd better get this book out there quickly while his current business is still afloat. Altucher apparently lacks an internal filter, which makes for enter...more
Anton
I liked how It reminded me to be 'healthy' - emotionally, physically, mentally (by writing ideas down!) and spiritually, which to Altucher means to finds peace of mind in a bundled jungle of thought. To avoid time-traveling - thinking about past and future incessantly.

I like his eccentric, vulnerable and humoristic style. A lot of the advice is heard before, but what really struck me about this book was whom it came from: James Altucher is an awkard tech-nerd who has gained success, failed, gai...more
Andrew
Pros: James writes very honestly, which is rare and refreshing. He's also humorous at times, and the writing is usually interesting.

Cons: The book read like a bunch of blog posts stapled together. Even within chapters, ideas were disjointed and lacked depth.

I thought there were a few good take-aways, but overall the book didn't really resonant with me.
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James Altucher is a writer, successful entrepreneur, chess master, and investor.

He has founded over 20 companies and sold some of them for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of many companies.

He has written and been profiled in most major national media publications like the Wall Street Journal, The Financial Times, CNBC,...more
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“no matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest. Life will be better that way.” 8 likes
“Every time you say yes to something you don’t want to do, this will happen: you will resent people, you will do a bad job, you will have less energy for the things you were doing a good job on, you will make less money, and yet another small percentage of your life will be used up, burned up, a smoke signal to the future saying, “I did it again.” 7 likes
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