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Gamification at Work: Designing Engaging Business Software
Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations." In the same report, they also predict that "by 2014, 80% of current gamified applications will fail to meet business ...more
Paperback, 168 pages
Published May 1st 2013 by Interaction Design Foundation
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