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Inside the Mind of the Bequest Donor: A Visual Presentation of the Neuroscience and Psychology of Effective Planned Giving Communication
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Inside the Mind of the Bequest Donor: A Visual Presentation of the Neuroscience and Psychology of Effective Planned Giving Communication

4.2  ·  Rating Details ·  5 Ratings  ·  3 Reviews
Combining new fMRI neuroimaging results from his lab at Texas Tech University with experimental psychology, psychological theory, and survey research, Dr. Russell James leads the reader inside the conscious and subconscious processes engaged by bequest decision-making. Although many fundraisers think that legacy giving is just like any other form of fundraising, these new ...more
Paperback, 326 pages
Published April 27th 2013 by Createspace
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Carolyn Appleton
Sep 02, 2013 Carolyn Appleton rated it really liked it
I learned about the book from the author, who was a guest speaker for the Planned Giving Council of Central Texas in summer, 2013. I was fascinated by Russell's presentation, and was eager to read the book. Anyone working in the nonprofit sector - or professional advisors who assist donors in making charitable gift decisions - will benefit from the knowledge found in this well-documented and revealing book.

While the printed book is fairly simply produced, the content is quite sophisticated. Russ
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Andrew
Apr 18, 2014 Andrew rated it really liked it
So this is not a book for the "casual reader" by any stretch of the imagination. Chances are if you aren't into either charitable estate planning or neuroscience, you won't have much interest in this book. However, if you ARE interested in charitable estate giving, then this book has much to offer to you. Professor James does a nice job in clearly explaining the science and the methodology for testing through the first part of the book. The second part of the book looks at ways to overcome ...more
Mary Pat
Jul 18, 2016 Mary Pat rated it really liked it
Really interesting and very science based.
Heather R. Narvaez
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