One of the constant challenges that companies face today is converting leading-edge intellectual property into cash. Payback, by Jim Andrew and Hal...
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reviews
May 07, 2010
Christopher
rated it: 
This was a selection for the Federal News Radio Book Club
The book is great if you are concerned about innovation -- and you think it is just brainstorming or chance. There is a process -- and Jim Andrew talks about ensuring that innovation has a return on investment.
A great read these days when there is so much pressure to be innovative.
The book is great if you are concerned about innovation -- and you think it is just brainstorming or chance. There is a process -- and Jim Andrew talks about ensuring that innovation has a return on investment.
A great read these days when there is so much pressure to be innovative.
Jan 03, 2008
Brent
rated it:
Great book about turning the process of innovation from black magic into a measurable process.
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