Managing Brand Equity
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Managing Brand Equity

3.63 of 5 stars 3.63  ·  rating details  ·  59 ratings  ·  3 reviews
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future ea...more
Hardcover, 299 pages
Published September 9th 1991 by Free Press (first published January 1st 1991)
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Fritz Desir
Mar 26, 2012 Fritz Desir rated it 4 of 5 stars
Shelves: brand-strategy
Not a quick but a very intense one as it pertains understanding the mechanics of brand. Aaker rocks at this stuff (with Kotler a close second). Somewhat old but nonetheless relevant. Recommended.
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Numeo
Jul 03, 2012 Numeo rated it 5 of 5 stars
One of must-read business books you shouldn't miss especially marketing or branding guys.

Right to the concept with a broad and precise view, you can use and adapt it in the business world
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Steven Howard
Oct 08, 2012 Steven Howard rated it 4 of 5 stars
Excellent book by an excellent thinker and practitioner. Wish more people today would read this classic when joining the marketing ranks, especially those new to brand management.
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Managing Brand Equity (ebook)
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