false 178282 <![CDATA[A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century]]> http://photo.goodreads.com/books/1172460782m/178282.jpg http://photo.goodreads.com/books/1172460782s/178282.jpg A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.]]> 178282 2 172223 2002 A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century total:72|5:15|4:26|3:26|2:5|1:0| 72 267 99 14 103803 3.71 72 14 103802 3.57 146 26 22063489 256936 178282 0142001902 9780142001905 14 <![CDATA[A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century]]> http://photo.goodreads.com/books/1172460782m/178282.jpg http://photo.goodreads.com/books/1172460782s/178282.jpg http://www.goodreads.com/book/show/178282.A_New_Brand_World_Eight_Principles_for_Achieving_Brand_Leadership_in_the_Twenty_First_Century 3.71 69 A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.]]> 2002 4 1 false Mon May 12 00:00:00 -0700 2008 Mon May 12 06:15:44 -0700 2008 Mon May 12 06:23:45 -0700 2008
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With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.]]> 2002 4 0 false Sun Apr 12 00:00:00 -0700 2009 Tue Apr 14 19:08:31 -0700 2009 Fri Apr 17 19:58:57 -0700 2009 42917724 1788615 178282 0142001902 9780142001905 14 <![CDATA[A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century]]> http://photo.goodreads.com/books/1172460782m/178282.jpg http://photo.goodreads.com/books/1172460782s/178282.jpg http://www.goodreads.com/book/show/178282.A_New_Brand_World_Eight_Principles_for_Achieving_Brand_Leadership_in_the_Twenty_First_Century 3.71 72 A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.]]> 2002 5 0 false Sun Apr 01 00:00:00 -0700 2007 Tue Jan 13 10:53:03 -0800 2009 Tue Jan 13 10:56:14 -0800 2009 55584268 2304387 178282 0142001902 9780142001905 14 <![CDATA[A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century]]> http://photo.goodreads.com/books/1172460782m/178282.jpg http://photo.goodreads.com/books/1172460782s/178282.jpg http://www.goodreads.com/book/show/178282.A_New_Brand_World_Eight_Principles_for_Achieving_Brand_Leadership_in_the_Twenty_First_Century 3.71 72 A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. 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