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Assessing Organizational Communication: Strategic Communication Audits
by
Cal W. Downs
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and pr...more
Paperback, 292 pages
Published
May 26th 2004
by Guilford Publications
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