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<book id="17747">
  <title><![CDATA[The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition]]></title>
  <isbn><![CDATA[0961392169]]></isbn>
  <isbn13><![CDATA[9780961392161]]></isbn13>
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  <best_book_id type="integer">17747</best_book_id>
  <books_count type="integer">2</books_count>
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  <id type="integer">19275</id>
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  <original_publication_year type="integer">2003</original_publication_year>
  <original_title>The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition</original_title>
  <rating_dist>total:156|5:54|4:70|3:24|2:7|1:1|</rating_dist>
  <ratings_count type="integer">156</ratings_count>
  <ratings_sum type="integer">637</ratings_sum>
  <reviews_count type="integer">237</reviews_count>
  <text_reviews_count type="integer">21</text_reviews_count>
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  <average_rating><![CDATA[4.08]]></average_rating>
  <ratings_count><![CDATA[147]]></ratings_count>
  <text_reviews_count><![CDATA[20]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/17747.The_Cognitive_Style_of_PowerPoint_Pitching_Out_Corrupts_Within_Second_Edition]]></url>
  <authors>
        <author id="10775">
      <name><![CDATA[Edward R. Tufte]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/10775.Edward_R_Tufte]]></url>
      <average_rating><![CDATA[4.31]]></average_rating>
      <ratings_count><![CDATA[2358]]></ratings_count>
      <text_reviews_count><![CDATA[239]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="237">
    <review id="59962353">
    <user id="166376">
    <name><![CDATA[David]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/166376-david]]></url>
  </user>
      <rating>4</rating>
  <votes>7</votes>
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  <spoiler_flag>false</spoiler_flag>
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        <shelf name="read-in-2009" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 16 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jun 16 18:35:31 -0700 2009</date_added>
  <date_updated>Wed Jun 17 01:14:40 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[What’s <strong>your</strong> Microsoft rage trigger? For years mine used to be the loathsome paper-clip assistant – it seemed like a perfect symbol of Microsoft’s sneeringly obvious contempt for their users. Eventually, the continuing forced exposure to PowerPoint at my job became an irritant as well. There’...<a href="http://www.goodreads.com/review/show/59962353">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59962353]]></url>
</review>
    <review id="39903867">
    <user id="1406812">
    <name><![CDATA[Jmswtsn]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1406812-jmswtsn]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Aug 28 00:00:00 -0700 2008</read_at>
  <date_added>Thu Dec 11 16:47:07 -0800 2008</date_added>
  <date_updated>Thu Dec 11 16:53:38 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very short and to the point, this book deconstructs everything that is bad about PowerPoint-based presentations (mostly how PowerPoint ends up dominating the presentation over the person giving it) and how Microsoft-created templates are now providing bad speakers with a bad default crutch. Tufte pr...<a href="http://www.goodreads.com/review/show/39903867">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39903867]]></url>
</review>
    <review id="29013833">
    <user id="36995">
    <name><![CDATA[Raes]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/36995-raes]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Aug 01 16:50:33 -0700 2008</date_added>
  <date_updated>Tue Aug 05 06:13:19 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you are a Tufte fan and have high hopes for this short booklet, you may be disappointed.  Sure, you're only paying $7 for this slim volume, but it leaves much to be desired nevertheless.  After the first few pages, we get it - Tufte can't stand PowerPoint (PP) presentations (neither can I) and be...<a href="http://www.goodreads.com/review/show/29013833">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/29013833]]></url>
</review>
    <review id="40194217">
    <user id="573466">
    <name><![CDATA[Bill]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/573466-bill]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 15 00:00:00 -0800 2008</read_at>
  <date_added>Mon Dec 15 20:10:44 -0800 2008</date_added>
  <date_updated>Mon Dec 15 20:12:24 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is should be required reading for anyone making or giving any presentation intended to actually convey meaning to the audience.  It is a pretty short read, and the author has his biases, but the arguement is well constructed and an alternative is suggested.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40194217]]></url>
</review>
    <review id="53764700">
    <user id="1939697">
    <name><![CDATA[Tom]]></name>
    <location><![CDATA[Falls Church, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1939697-tom]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="professional" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Nov 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu Apr 23 16:23:26 -0700 2009</date_added>
  <date_updated>Thu Apr 23 16:26:00 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This essay put words to the gut dislike I've always had for Powerpoint presentations. I'd have liked to see proposed solutions for the problems Tufte pointed out - perhaps you have to buy one of his books for that.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53764700]]></url>
</review>
    <review id="40078990">
    <user id="1800411">
    <name><![CDATA[Karen]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1800411-karen]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Dec 14 10:32:06 -0800 2008</date_added>
  <date_updated>Sun Dec 14 10:32:06 -0800 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Terrific book (and short--you could read it in one sitting). Worth the read just for the PowerPoint version of Abraham Lincoln's Gettysburg Address! Gave me insight into presenting.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40078990]]></url>
</review>
    <review id="7203429">
    <user id="444802">
    <name><![CDATA[Steve]]></name>
    <location><![CDATA[La Puente, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/444802-steve]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[powerpoint users and those who hate them]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Sep 01 00:00:00 -0700 2005</read_at>
  <date_added>Wed Oct 03 10:12:41 -0700 2007</date_added>
  <date_updated>Wed Oct 03 10:23:54 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[After sitting though many abusive Power Point presentations, I got to thinking there's got to be a better way and began doing research...Tufte was one of the first vocal critics to gain wide prominence with an essay in Wired magazine titled: &quot;PowerPoint is evil&quot;<br/><br/>Tufte makes a po...<a href="http://www.goodreads.com/review/show/7203429">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/7203429]]></url>
</review>
    <review id="68677925">
    <user id="2660080">
    <name><![CDATA[Bernie_dunham]]></name>
    <location><![CDATA[Franklin, TN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2660080-bernie-dunham]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[My daughters, son-in-laws, and wife.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Aug 24 07:55:49 -0700 2009</date_added>
  <date_updated>Mon Aug 24 07:57:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[How many slide presentations have you attended that violate all of the best practices Tufte outlines?]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68677925]]></url>
</review>
    <review id="40354458">
    <user id="42050">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[Castleton On Hudson, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/42050-tim]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Oct 28 00:00:00 -0700 2008</read_at>
  <date_added>Wed Dec 17 20:18:04 -0800 2008</date_added>
  <date_updated>Wed Dec 17 20:19:05 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It was entertaining but it doesn't offer much beyond criticism of powerpoint.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40354458]]></url>
</review>
    <review id="3077223">
    <user id="128945">
    <name><![CDATA[Anne]]></name>
    <location><![CDATA[Cambridge, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/128945-anne]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Sat Jul 14 13:31:15 -0700 2007</date_added>
  <date_updated>Wed Dec 12 16:18:27 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Tufte is starting to rant a bit with this little pamphlet. He has very sound arguments for why most corporate presentations are really content-less and annoying, but I'm less certain that PowerPoint itself is really to blame for people putting irritating graphics and themes into their presentations....<a href="http://www.goodreads.com/review/show/3077223">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/3077223]]></url>
</review>
    <review id="28122564">
    <user id="131200">
    <name><![CDATA[Lisa]]></name>
    <location><![CDATA[Silver Spring, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/131200-lisa]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[people who give presentations in any setting where PowerPoint is typically used]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Jul 23 19:47:46 -0700 2008</date_added>
  <date_updated>Wed Jul 23 19:50:12 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I got inspired to read this broadside after attending a conference with some fantastic presentations. Wouldn't you know, they followed his advice. I'd rate it five starts except for the rhetoric, which is over the top at times. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28122564]]></url>
</review>
    <review id="35355030">
    <user id="1619566">
    <name><![CDATA[Ben]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1619566-ben]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Oct 15 00:42:51 -0700 2008</date_added>
  <date_updated>Wed Oct 15 00:43:52 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It would be accurate to say that this was my first introduction to Tufte.  Thank you, employer library.  I wish the other people who had access to that library would read you.  Powerpoint: not as much of a winner as Tufte.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35355030]]></url>
</review>
    <review id="37460299">
    <user id="865367">
    <name><![CDATA[Hannah]]></name>
    <location><![CDATA[Berkeley, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/865367-hannah]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="research-methods" />
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Nov 11 15:53:01 -0800 2008</date_added>
  <date_updated>Tue Nov 11 15:53:38 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm hoping this is a more in-depth version of a hilarious article he wrote in Wired magazine years ago entitled, &quot;Power Point is Evil.&quot;]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37460299]]></url>
</review>
    <review id="18295585">
    <user id="970978">
    <name><![CDATA[Matt]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/970978-matt-webb]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Mar 21 00:00:00 -0700 2008</read_at>
  <date_added>Fri Mar 21 10:14:19 -0700 2008</date_added>
  <date_updated>Fri Mar 21 10:15:41 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA['&quot;Outline Formats are Easier to Follow.&quot; Why is this relevant to scientific presentations. Are there other principles than ease of following?']]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18295585]]></url>
</review>
    <review id="10438871">
    <user id="676492">
    <name><![CDATA[Jean-Luc]]></name>
    <location><![CDATA[Hoboken, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/676492-jean-luc]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Fri Dec 14 15:32:56 -0800 2007</date_added>
  <date_updated>Fri Dec 14 16:15:37 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book illustrating the problems, but I wish he had more to say about solutions...<br/><br/>(caveat:  I only read the first edition.)]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/10438871]]></url>
</review>
    <review id="7199680">
    <user id="404239">
    <name><![CDATA[Angie]]></name>
    <location><![CDATA[Fairfax, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/404239-angie]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="design" />
        <shelf name="psychology" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Oct 03 09:00:01 -0700 2007</date_added>
  <date_updated>Wed Oct 03 09:02:25 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Not only should this book be on your must read list, you should immediately locate a Tufte seminar!  Brilliant mind.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/7199680]]></url>
</review>
    <review id="5441948">
    <user id="331615">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/331615-kevin]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[anyone who uses PPT]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Aug 31 14:42:00 -0700 2007</date_added>
  <date_updated>Fri Aug 31 14:43:06 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This booklet is a must-read for anyone who ever has or ever will use Microsoft PowerPoint.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5441948]]></url>
</review>
    <review id="879104">
    <user id="63954">
    <name><![CDATA[Pierce]]></name>
    <location><![CDATA[Tehachapi, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/63954-pierce]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="graphics" />
        <shelf name="philosophy" />
      </shelves>
  <recommended_for><![CDATA[Those who use or hate powerpoint]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Apr 25 11:09:29 -0700 2007</date_added>
  <date_updated>Wed Apr 25 11:10:40 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Wherein the grand master of visual communications tells the truth about PowerPoint.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/879104]]></url>
</review>
    <review id="19627499">
    <user id="873149">
    <name><![CDATA[Bill]]></name>
    <location><![CDATA[Astoria, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/873149-bill]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Apr 07 05:02:33 -0700 2008</date_added>
  <date_updated>Mon Apr 07 05:02:54 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[why powerpoint usually sucks, and what you can do to fix it. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19627499]]></url>
</review>
    <review id="652073">
    <user id="46422">
    <name><![CDATA[TK]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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  <read_at>Wed Jun 01 00:00:00 -0700 2005</read_at>
  <date_added>Mon Apr 09 16:05:10 -0700 2007</date_added>
  <date_updated>Mon Apr 09 16:06:30 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you have eyes, you should read everything by Tufte]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/652073]]></url>
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