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Mobile Influence: The New Power of the Consumer

3.85  ·  Rating Details ·  13 Ratings  ·  4 Reviews
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the ...more
ebook, 256 pages
Published June 11th 2013 by St. Martin's Press
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Hashem Ahmed
Sep 08, 2014 Hashem Ahmed rated it it was amazing
Insightful. This book covers the mobile shopping experience from start to end. It is a strategy book rather than technical. What I liked the most is the different approaches and methodologies that companies have been able to utilise the channel. Being still relevantly new, there are many changes that will affect the behaviour of consumers and the way that companies act on it. Highly recommended.
Sakhhi
Apr 17, 2015 Sakhhi rated it liked it
very general book. good part is examples bad part is too many examples. .at the end u feel lost and confused if u have learnt the concept or not and u got to go back to revise the same. just abt okay
Chad
May 05, 2016 Chad rated it really liked it
"Mobile Influence: The New Power of the Consumer" delivers insight into how mobile phones continue to change how consumers shop and buy. Martin provides case studies that businesses of all sizes can find useful.
Tim Keneipp
Apr 12, 2014 Tim Keneipp rated it liked it
Good if very general information. If you are looking for how technical details this is not the book for you.
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CHUCK MARTIN (Madbury, NH) is the Chairman and CEO of NFI Research, a top management research firm, and a highly sought-after speaker.
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