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Mobile Influence: The New Power of the Consumer
by Chuck Martin
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the ...more
ebook, 256 pages
Published June 11th 2013 by St. Martin's Press
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Insightful. This book covers the mobile shopping experience from start to end. It is a strategy book rather than technical. What I liked the most is the different approaches and methodologies that companies have been able to utilise the channel. Being still relevantly new, there are many changes that will affect the behaviour of consumers and the way that companies act on it. Highly recommended.
CHUCK MARTIN (Madbury, NH) is the Chairman and CEO of NFI Research, a top management research firm, and a highly sought-after speaker.More about Chuck Martin...