Goodreads helps you keep track of books you want to read.
Start by marking “A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms” as Want to Read:
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
Enlarge cover
Rate this book
Clear rating
Open Preview

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

3.87  ·  Rating Details ·  127 Ratings  ·  12 Reviews
The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
--David Gale, Executive Vice Pres
ebook, 288 pages
Published June 22nd 2012 by McGraw-Hill Education (first published April 13th 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about A Creator's Guide to Transmedia Storytelling, please sign up.

Be the first to ask a question about A Creator's Guide to Transmedia Storytelling

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
David H Deans
Jul 19, 2013 David H Deans rated it really liked it  ·  review of another edition
Shelves: business
This is the second "how-to" book that I've reviewed on the topic of Transmedia Storytelling. The Guide by Andrea Phillips is a pragmatic journal of all the creative possibilities -- and a welcomed addition to the body of practitioner knowledge and associated lessons learned.

Ms. Phillips describes her own experiences as a game designer and includes numerous insightful Q&A sidebars with contributions from her accomplished peer group -- they're primarily transmedia practitioners within the Amer
Eric Dontigney
Feb 11, 2013 Eric Dontigney rated it it was amazing  ·  review of another edition
Shelves: writing
For anyone interested in transmedia storytelling, this is an outstanding primer that covers most of the big issues. Phillips discusses issues ranging from how to construct a narrative that operates mostly in a single medium, with transmedia elements providing depth, to constructing a narrative meant to work with key pieces of the story scattered across different communications channels. She discusses the pitfalls and benefits of both approaches, without taking sides. She doesn't shy away from an ...more
Aug 17, 2012 Donald rated it really liked it  ·  review of another edition
Shelves: writer-reads, 2012
For someone who likes to write stories, this is an interesting read. It made me look at my own projects in a different light. I have recorded audio versions of several of my stories which can be found on Flashtold, my flash fiction blog. So in a way, I guess I've been migrating toward a transmedia way of telling a story.

But true transmedia storytelling is so much bigger than that. I picked up a copy of "Cathy's Book", which was mentioned in this book, just to see how it was put together. A revie
An introduction to transmedia storytelling, and a high-level how-to for people interested in breaking into the (likely to grow) field. Phillips opens with the basics of storytelling and then applies them to transmedia projects. She discusses how projects should be structured, including the importance of interactivity, how to handle production and management of such an endeavor, including how and when to use various media options, and then closes with the more practical aspects, like funding, pro ...more
Jenny Thompson
For me, this book was a breath of fresh air. Lately I have been reading a lot of academic works by specialists in media texts. Those authors are very intelligent, highly educated, and honestly fascinating. Even so, it was really cool for me to take a step back from the media scholars and read a book by someone who was actually making stuff. Andrea Phillips has real experience crafting and producing transmedia narratives, and that makes her perspective invaluable to someone interested in the fiel ...more
Jun 26, 2013 Jay rated it liked it  ·  review of another edition
Shelves: media, business
I approached this book as a person with little knowledge or experience in transmedia content. I was looking for the basics, really, focusing on storytelling and taking advantage of the different ways a story could be told, using different media and interactive elements. "A Creator's Guide" does a good job describing the basics of stretching or dividing storytelling between two or more medias. It also covers the business aspects of this market. There are plenty of examples mentioned, but without ...more
Christianne Hedtke
This book was interesting for the absolute beginner learning about transmedia. Phillips lists a ton of transmedia creators and projects. What I would have liked more of is case studies - if she could have walked us through specific projects and how they worked that would have been very instructive, versus just mentioning them and saying what worked in them and what didn't.

Finally, she touches and script writing and filmmaking which seems like the wrong place to even mention it since she only goe
Jeffrey Henning
Mar 26, 2015 Jeffrey Henning rated it really liked it  ·  review of another edition
Had to read this for school, and I was impressed. I had no transmedia experience before, and after one project, I can see the appeal.

Andrea Phillips goes into a lot of detail about Transmedia Storytelling and uses a ton of examples. This is basically a "How to create Transmedia Stories" done right! I'll be keeping it on my shelf for reference later.

My only fault is that it doesn't seem to go into the weeds details that would help a n00b like myself create a transmedia story on various platforms
Sasha Boersma
I wrote a whole long explanation for the 2 stars. And then my browser hiccuped and the copy was all lost.

Not retyping it out (as I spent an hour crafting a thoughtful review and I just do not have the energy to do so again), but I'd be happy to explain why, as an instructor of digital media storytelling and a producer of interactive content, I didn't like this book.

It had some good tidbits of insights, but as a fluid package I feel it goes too surface-level over some important issues in developm
Sep 21, 2014 Katie rated it liked it  ·  review of another edition
Read for independent study on transmedia fiction. Very accessible in language and concepts. Good reference to examples, but this content will necessarily become dated as time passes and as new technology emerges.
Hilary Sierpinski
Mar 27, 2013 Hilary Sierpinski rated it really liked it  ·  review of another edition
Essential reading for anyone interested in transmedia. I go back to it again and again. An excellent resource.
Jenni Valo
Apr 06, 2014 Jenni Valo rated it really liked it  ·  review of another edition
Shelves: professional
Simple and practical guide with full if interesting point of views. Inspiring and, easily browsed book.
Stinnick rated it it was amazing
Jun 30, 2016
Hayley rated it liked it
Aug 31, 2016
Laurann rated it really liked it
Dec 15, 2015
David rated it really liked it
Nov 27, 2012
Sam Schelfhout
Sam Schelfhout rated it liked it
Nov 10, 2015
Gerolf rated it really liked it
Jun 22, 2012
Geoffrey rated it it was amazing
Jul 19, 2014
Kate rated it really liked it
Jun 23, 2013
Rebekah rated it really liked it
Apr 25, 2015
Dimitris rated it it was ok
Oct 11, 2014
Andy Merkin
Andy Merkin rated it it was ok
Jan 09, 2016
Molly Johnson
Molly Johnson rated it liked it
Jan 21, 2015
Thomas Hopwood
Thomas Hopwood rated it liked it
Oct 12, 2016
Amy rated it really liked it
Apr 25, 2016
Elaine rated it really liked it
Jun 12, 2014
Britt rated it liked it
Oct 15, 2014
Ernesto Vergara
Ernesto Vergara rated it it was amazing
Dec 04, 2013
Doro rated it really liked it
Aug 17, 2012
« previous 1 3 4 5 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Fans, Bloggers, and Gamers: Media Consumers in a Digital Age
  • Writing the Other
  • Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
  • New Media: A Critical Introduction
  • Gamification by Design
  • Chris Crawford on Interactive Storytelling
  • Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature
  • Hamlet on the Holodeck: The Future of Narrative in Cyberspace
  • Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
  • Mind Amplifier: Can Our Digital Tools Make Us Smarter?
  • Rules of Play: Game Design Fundamentals
  • The Story Grid: What Good Editors Know
  • Level Up!: The Guide to Great Video Game Design
  • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
  • The Demon and the Angel: Searching for the Source of Artistic Inspiration
  • The Freelancer's Survival Guide
  • New York Underground: The Anatomy of a City
  • The Naughty List (Christmas Street #3)

Share This Book