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Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.
Hardcover, 263 pages
Published
November 1st 2007
by Wharton School Publishing
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Wonderful book! If you desire to be a manager with standards and caring this shows a company that did its best to build it into the culture. I am sure there are hiccups and people who would disagree but it is nice to know of company as he says that is built on the common sense that God gave a goose!
How great customer service works. The CEO of Southwest Airline writes about the philosophy of customer service. Taking care of people, both employees and customers. It's just that simple.
Meh. "Nuts" had better detail and less fluff.
This book was required reading for my job at the library. The concepts are well worth reading about and would be helpful in any job...at any level.
Very interesting.
Very interesting.
This was required reading for my job, but it is a great book about how Southwest airlines servived 9/11,
A great way to treat people in general. Great ideas. Easy read.
A great way to treat people in general. Great ideas. Easy read.
Simple stories with a big impact. Love this book and the author.
Southwest Airlines keeps it simple, puts the customer first, and has fun. Another 'barticle'.
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