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Enterprise One to One

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3.68  ·  Rating Details ·  34 Ratings  ·  2 Reviews
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunit ...more
Paperback, 464 pages
Published January 19th 1999 by Crown Business (first published December 1st 1996)
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Lori Grant
An optional-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
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Simply superb! Both books by these two authors are worth their weight in gold. Loved them!
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Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by international
...more
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