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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

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3.95  ·  Rating Details ·  44 Ratings  ·  7 Reviews
Create and maintain a successful social media strategy for your business

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts
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Hardcover, 216 pages
Published September 23rd 2013 by John Wiley & Sons (first published January 1st 2013)
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(showing 1-30)
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Fabrizio Poli
Nov 06, 2014 Fabrizio Poli rated it it was amazing
This is a great read that offers some super ideas and info about Social Media Marketing.
If you are in business today you need to learn how to use these platforms to promote your business. In most cases it doesn't cost any money, just some time.
This book offers you the information to develop a winning Social media Marketing strategy.
Read it, use it & profit from it!
Neal Schaffer
Jun 03, 2014 Neal Schaffer rated it it was amazing  ·  (Review from the author)
I wrote this book to help businesses leverage the potential of social media. As I am a social media consultant, the books models the advice that I give to my social media strategy consultants. If you're looking for ways of better leveraging social for your business - or you're just getting started - this is the book for you!
Gordon Diver
May 22, 2014 Gordon Diver rated it it was amazing
A must read for anyone seeking to improve their use of social media in your business. Well constructed; easy to read; follow and adopt the lessons clearly defined in it's pages. Schaffer draws on his years of success and experience to illustrate best practices of social engagement. Well worth your time.
Liz
Mar 24, 2014 Liz rated it liked it
Shelves: business
This book is a good how-to book for social media. Although the information is good, it is geared towards businesses and reads like a business book, jargon included. I did take away one valuable insight from this book: Before you craft your blog posts, use the Google Recommends feature to see what information people ask Google to find on the subject you plan to write about.
Anna Slyusareva
Sep 01, 2015 Anna Slyusareva rated it it was ok
This is a good book for people who are not related to marketing. Given information can be found by reading a few social media related blogs or watching tutorials/ webinars, presented by the respective social media platforms. It will be great to have more cases to showcase PDCA approach "in action" that the author describes.
Kayla
Jan 11, 2016 Kayla rated it liked it
I blogged a review + my notes from this here: https://kaylajustice.wordpress.com/20...

It wasn't absolutely amazing, but did give some good tips.
Abe Something
Jan 30, 2015 Abe Something rated it liked it
Took away some new ideas. Best suited to newcomers, and those in people in your organization who're still in need of convincing.
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