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The Rationalizing Voter

4.29  ·  Rating Details ·  17 Ratings  ·  2 Reviews
Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title President preceding Obama in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question ...more
Paperback, 300 pages
Published April 1st 2013 by Cambridge University Press (first published March 31st 2013)
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Steven Peterson
Mar 02, 2014 Steven Peterson rated it it was amazing
Think that citizens are rational in their political decision-making? According to this book, "think again." Early, the authors state their thesis (Page xiii): "This is a book about unconscious political thinking and the subterranean forces that determine how citizens evaluate political leaders, groups, and issues. . . .It is about rationalizing, rather than rational, citizens."

The book's first chapter itself begins with a quick summary of the essence of rational decision-making, emerging from th
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Peter Mcloughlin
voters generally go with their gut and rationalize their decision later this book goes in depth to tell us that voters are irrational going on subconscious heuristics and explaining their decision by rationalizing afterwards. It gets worse. Someone who has a sophisticated knowledge of politics is an even better at dismissing by rationalization evidence contrary to their preconceived ideology than a neophyte. Welcome to American (and Republican) politics.
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“For all δ > 0 and γ > 0, prior beliefs and attitudes bias the processing of information in the direction of priors.” 0 likes
“The twin influences of affect contagion and affect transfer are, we believe, among the most powerful and underappreciated sources of unexplained variation in studies of political evaluation.” 0 likes
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