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<book id="174711">
  <title><![CDATA[The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism]]></title>
  <isbn><![CDATA[0226260127]]></isbn>
  <isbn13><![CDATA[9780226260129]]></isbn13>
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  <original_publication_year type="integer">1997</original_publication_year>
  <original_title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</original_title>
  <rating_dist>total:162|5:35|4:70|3:53|2:3|1:1|</rating_dist>
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  <average_rating><![CDATA[3.83]]></average_rating>
  <ratings_count><![CDATA[158]]></ratings_count>
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  <authors>
        <author id="30845">
      <name><![CDATA[Thomas Frank]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/30845.Thomas_Frank]]></url>
      <average_rating><![CDATA[3.79]]></average_rating>
      <ratings_count><![CDATA[2632]]></ratings_count>
      <text_reviews_count><![CDATA[410]]></text_reviews_count>
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    <review id="57879569">
    <user id="1441686">
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Oakland, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1441686-brian]]></url>
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  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat May 30 14:37:26 -0700 2009</date_added>
  <date_updated>Sat May 30 14:46:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Ever wanted to know why so much of 60s counterculture so easily morphed into yuppie materialism and market-friendly rebellion? This book goes a long way towards an explanation. Rather than employing the standard binary of counterculture/rebellion vs. business/conformity, Frank goes back and shows, i...<a href="http://www.goodreads.com/review/show/57879569">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57879569]]></url>
</review>
    <review id="45211259">
    <user id="2061894">
    <name><![CDATA[Danielle]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2061894-danielle]]></url>
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  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jan 01 00:00:00 -0800 1999</read_at>
  <date_added>Mon Feb 02 20:00:01 -0800 2009</date_added>
  <date_updated>Tue Feb 03 06:00:02 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I haven't read this in a few years, but it seemed relevant to the topic of authenticity. If I remember correctly, the premise is that our current belief that advertising &quot;co-opted&quot; 60s youth culture is not entirely accurate. Frank argues and provides evidences that advertising influenced t...<a href="http://www.goodreads.com/review/show/45211259">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45211259]]></url>
</review>
    <review id="445259">
    <user id="39086">
    <name><![CDATA[Justin]]></name>
    <location><![CDATA[Champaign, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/39086-justin-gerhardstein]]></url>
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  <isbn13>9780226260129</isbn13>
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  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="academic" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Mon Mar 26 21:25:27 -0700 2007</date_added>
  <date_updated>Wed Dec 16 17:08:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is an advertising classic that describes how advertisers have taken what is &quot;cool&quot; (which usually involves the trends of non-conformity and rebellion) and packaged it, and re-sold it to the non-conformists. Perfect example: Even hippies shop for clothes that suit their fancy, and...<a href="http://www.goodreads.com/review/show/445259">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/445259]]></url>
</review>
    <review id="171468">
    <user id="18217">
    <name><![CDATA[David]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/18217-david]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1173163230p3/18217.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue May 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Mar 05 23:22:05 -0800 2007</date_added>
  <date_updated>Wed Dec 16 16:21:11 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Although the four-star rating translates into &quot;I loved it,&quot; I'm most comfortable with &quot;I liked it,&quot; though I don't think that three stars would be fair.  I really like Frank's thesis, but it seemed that he spent too much time describingt the various advertisements the book is sup...<a href="http://www.goodreads.com/review/show/171468">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/171468]]></url>
</review>
    <review id="5201886">
    <user id="286088">
    <name><![CDATA[Fred]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/286088-fred]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1187357431p3/286088.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 01 00:00:00 -0800 2002</read_at>
  <date_added>Mon Aug 27 20:19:44 -0700 2007</date_added>
  <date_updated>Thu Dec 17 07:21:20 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[i haven't read this one in a while, but i passed it while browsing this site for new books to read and wanted to give it a nod, sort of as a thumbs up to the whole tom frank oeuvre. i think the two books after this might be a bit stronger, but this one is excellent as well. as someone who works in t...<a href="http://www.goodreads.com/review/show/5201886">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5201886]]></url>
</review>
    <review id="74096825">
    <user id="98216">
    <name><![CDATA[Mansoor]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/98216-mansoor]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1198018978p3/98216.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Oct 10 13:42:14 -0700 2009</date_added>
  <date_updated>Sat Oct 10 13:42:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[By far my favorite Tom Frank book]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74096825]]></url>
</review>
    <review id="47364862">
    <user id="1258773">
    <name><![CDATA[Douglas]]></name>
    <location><![CDATA[Moscow, ID]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1258773-douglas-wilson]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1231613054p3/1258773.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="culture-studies" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jul 01 00:00:00 -0700 1998</read_at>
  <date_added>Tue Feb 24 07:36:10 -0800 2009</date_added>
  <date_updated>Tue Feb 24 07:36:34 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Pretty good.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47364862]]></url>
</review>
    <review id="22856490">
    <user id="809262">
    <name><![CDATA[Darren]]></name>
    <location><![CDATA[Charlottesville, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/809262-darren-hoyt]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1211603279p3/809262.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="design" />
        <shelf name="non-fiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri May 23 22:34:47 -0700 2008</date_added>
  <date_updated>Mon May 26 00:31:29 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The phenomenon of how 'cool' gets sold by advertisers has its roots in 1960s ad agencies like DDB, where Art Directors have guru status and the more conformist/scientific 1950s methodologies are rejected.<br/><br/>The depressing result is that, in the end, it all gets co-opted and re-sold to peopl...<a href="http://www.goodreads.com/review/show/22856490">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/22856490]]></url>
</review>
    <review id="71344058">
    <user id="1338582">
    <name><![CDATA[Cassandra]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1338582-cassandra]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1216437236p3/1338582.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[Brea, Laura R., Mad Men fans, Media Studies fans, American Studies fans]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 26 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 15 16:31:59 -0700 2009</date_added>
  <date_updated>Mon Oct 26 18:33:46 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I picked this up after reading a mention on a <a rel="nofollow" target="_blank" href="http://pandagon.net/index.php/site/comments/mad_men_blogging_housecat_edition/">Mad Men post</a> on Pandagon by a reviewer. It's a great look at the changes in advertising during the 60s. The first half focuses on ads of the 50s while the second half looks at the transition to hip, youth culture oriented ads. <a href="http://www.goodreads.com/review/show/71344058">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71344058]]></url>
</review>
    <review id="2577342">
    <user id="164002">
    <name><![CDATA[Joseph]]></name>
    <location><![CDATA[Ann Arbor, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/164002-joseph]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1220553451p3/164002.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="nonfiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Jun 30 18:13:10 -0700 2007</date_added>
  <date_updated>Mon Jul 09 12:41:26 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[One can get a much better distillation of the book's thesis in the newer &quot;Nation of Rebels&quot; by Joseph Heath and Andrew Potter or from &quot;Commodify Your Dissent&quot; a collection of columns from Frank's seminal journal of political/cultural criticism &quot;The Baffler&quot;.  In columns...<a href="http://www.goodreads.com/review/show/2577342">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2577342]]></url>
</review>
    <review id="26448823">
    <user id="975304">
    <name><![CDATA[Josephus]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/975304-josephus-fromplacitas]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1209787631p3/975304.jpg]]></image>
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    <book>
  <id type="integer">174711</id>
  <isbn>0226260127</isbn>
  <isbn13>9780226260129</isbn13>
  <ratings_count type="integer">158</ratings_count>
  <text_reviews_count type="integer">15</text_reviews_count>
  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
  <average_rating>3.83</average_rating>
  <image_url>http://photo.goodreads.com/books/1172430210m/174711.jpg</image_url>
  <link>http://www.goodreads.com/book/show/174711.The_Conquest_of_Cool_Business_Culture_Counterculture_and_the_Rise_of_Hip_Consumerism</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Mar 01 00:00:00 -0800 1999</read_at>
  <date_added>Sun Jul 06 12:34:18 -0700 2008</date_added>
  <date_updated>Sun Jul 06 12:36:25 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really brilliant and eye-opening.  A primer on how the PR industry stakes out commercial territory and builds a series of brands into items we subconsciously associate with independence of mind and spirit.  Required reading.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26448823]]></url>
</review>
    <review id="53780521">
    <user id="1418009">
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  <title>The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism</title>
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    <body><![CDATA[An important story, the sort Frank specialized in digging up, before he took aim at neoliberal DC as a fulltime avocation. ]]></body>
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    <review id="4430358">
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  <read_at>Sun Aug 01 00:00:00 -0700 2004</read_at>
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  <read_count></read_count>
    <body><![CDATA[Ever wonder how it is that commercials and stores seem to creep in on what was cool and then re-package it and sell it to anyone with a buck?  Well this book explains the origins of that.]]></body>
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    <review id="33753359">
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    <body><![CDATA[Lots of interesting material but Frank's writing in this book was dry. Thank goodness he got better when he wrote What's the Matter with Kansas.]]></body>
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</review>
    <review id="28842030">
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    <body><![CDATA[The deep complicity between commodification and the concepts of authenticity and the individual in the US.]]></body>
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    <review id="80446083">
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