Goodreads helps you keep track of books you want to read.
Start by marking “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” as Want to Read:
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Enlarge cover
Rate this book
Clear rating
Open Preview

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

really liked it 4.0  ·  Rating Details ·  8 Ratings  ·  1 Review
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules ...more
ebook, 408 pages
Published February 25th 2013 by Kogan Page (first published September 3rd 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Luxury Strategy, please sign up.

Be the first to ask a question about The Luxury Strategy

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-38)
filter  |  sort: default (?)  |  Rating Details
Irasema Rivas
Irasema Rivas rated it really liked it
Sep 03, 2016
Marina Trocin
Marina Trocin rated it liked it
Jun 12, 2016
Kim
Kim rated it really liked it
May 08, 2015
Valentinab
Valentinab rated it really liked it
Apr 02, 2015
Constantina
Constantina rated it really liked it
Jan 24, 2015
Ramesh Koneru
Ramesh Koneru rated it really liked it
Oct 26, 2015
Nha Tran
Nha Tran rated it really liked it
Oct 13, 2015
Tomas V
Jan 02, 2016 Tomas V rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Shruti Vuppala
Shruti Vuppala marked it as to-read
Oct 19, 2014
Arra
Arra marked it as to-read
Nov 12, 2014
Dimi Kostadinov
Dimi Kostadinov marked it as to-read
Dec 19, 2014
Iulia
Iulia marked it as to-read
Feb 03, 2015
aksel
aksel marked it as to-read
Feb 21, 2015
Aamaal
Aamaal is currently reading it
Oct 27, 2015
Hamid
Hamid is currently reading it
Feb 23, 2015
Belinda La
Belinda La marked it as to-read
Apr 07, 2015
LUCY
LUCY marked it as to-read
Jul 02, 2016
Brittany
Brittany marked it as to-read
Apr 29, 2015
Nihadloubna
Nihadloubna marked it as to-read
Jun 03, 2015
Babalogbon Rotimi
Babalogbon Rotimi marked it as to-read
Jul 22, 2015
Tunji
Tunji marked it as to-read
Jul 22, 2015
Rajit
Rajit marked it as to-read
Oct 02, 2015
Scarlette Lee
Scarlette Lee marked it as to-read
Oct 03, 2015
Senja
Senja marked it as to-read
Oct 25, 2015
Sergio
Sergio marked it as to-read
Oct 25, 2015
Christen Gates
Christen Gates marked it as to-read
Dec 12, 2015
Yunyi Xu
Yunyi Xu marked it as to-read
Jan 02, 2016
Eileen
Eileen is currently reading it
Jan 11, 2016
Niek Wessels
Niek Wessels marked it as to-read
Jan 14, 2016
T.
T. marked it as to-read
Jan 19, 2016
April Grei
April Grei marked it as to-read
Jan 27, 2016
Iaroslava Grynko
Iaroslava Grynko is currently reading it
Feb 24, 2016
Priyanka Sinha
Priyanka Sinha marked it as to-read
Feb 24, 2016
Anne
Anne marked it as to-read
Mar 04, 2016
Peung Wasusopon
Peung Wasusopon marked it as to-read
Mar 14, 2016
Selbi
Selbi is currently reading it
Apr 11, 2016
Khoonsee
Khoonsee marked it as to-read
Apr 15, 2016
Reka
Reka added it
Apr 16, 2016
There are no discussion topics on this book yet. Be the first to start one »

Share This Book