Goodreads helps you keep track of books you want to read.
Start by marking “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” as Want to Read:
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules ...more
ebook, 408 pages
Published February 25th 2013 by Kogan Page
(first published September 3rd 2012)
To see what your friends thought of this book, please sign up.