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The New How To Advertise
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The New How To Advertise

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With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.
Published June 1st 1992 by St. Martin's Press (first published 1992)
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Nov 14, 2010 Prospero rated it really liked it
Shelves: pubblicità
Un classico della pubblicità. Come apprendere in modo semplice le tecniche che hanno permesso a grandi pubblicitari di realizzare campagne di successo. Viene approfondita l'analisi dei copy delle pubblicità.
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