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The New How To Advertise
With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why, fresh examples, case histories, and principles for effective ads. Illustrated throughout.
Published June 1st 1992 by St. Martin's Press
(first published 1992)
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