How to Advertise: Building Brands and Businesses in the New Marketing World
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How to Advertise: Building Brands and Businesses in the New Marketing World

3.4 of 5 stars 3.40  ·  rating details  ·  20 ratings  ·  1 review
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising
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Paperback, Third Edition, 288 pages
Published March 1st 2005 by St. Martin's Griffin (first published 1977)
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