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2.97  ·  Rating Details  ·  37 Ratings  ·  10 Reviews
REN GEN The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the preci ...more
Hardcover, 241 pages
Published June 28th 2007 by Platinum Press Inc.
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Jason Pettus
Jun 30, 2008 Jason Pettus rated it liked it
(Reprinted from the Chicago Center for Literature and Photography []. I am the original author of this essay, as well as the owner of CCLaP; it is not being reprinted here illegally. DISCLOSURE: A number of my personal friends were interviewed and featured in the book under review today, including Brandy Agerbeck, Kurt Heinz and Ben Ortiz. I was unaware of this until halfway through the book myself; it played no part in my decision to review it here, or in what I had to say about ...more
Diana Nagy
I found this book very interesting. I haven't really read a book like this and came across it at my community's library sale and was interested enough to pick it up, thinking it may be worth a couple bucks. I was right, but I also decided that it was worth waiting on to read prior to listing. And that was the right thing to do as well. This book talks about the Renaissance Generation and the way our world is changing to reflect more art. It talks about what the Ren Gen is, the best cities to liv ...more
Nov 20, 2008 Rory rated it did not like it
SUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUCKED. At least 63% bullshit. Possibly 2% based on any facts.
Sep 13, 2012 Christopher rated it liked it
Since the internet killed my attention span it takes me 3-4 years to finish a book these days. This one might have only taken 9 months. Even though it is really aimed at business men who need to shake up their business man practice (maybe by getting a mohawk hairdo or something), I still enjoyed it. I think the basic purpose of the book is to dispel the myth that all Americans are uncultured morons by providing examples of business people who successfully enhance their businesses through the inc ...more
Mar 16, 2008 Leah rated it did not like it
Are all business books this silly? A very strange thesis that our civilization is about to undergo a renaissance, a case she makes by making reference to Italy circa 1300. Lots of references to good ideas that meet the needs of the current ren-gen, without fully explaining them or providing case study analysis for why they worked. Cryptic, strange advice such as "Death comes first" and "the presence of a facilitating medium." Good description of second cities, though, including Providence (where ...more
Sep 18, 2007 Maha rated it really liked it
Shelves: marketing
Interesting take on the current generation and how contrary to popular belief they are a rennaissance generation. More interest in arts, in sciences and so on- just in non-traditional ways that are missed on the radar...The author also tracks the historical criteria/circumstance to a renaissance and shows how those same situations are in effect today...
Great read for marketers, anthropologists and people nosy to see how we are being looked at by academics...
Oct 14, 2008 Sarah added it
Shelves: cpl-pick
Martin is the Scholar in Residence I've been working with. Some of the ideas are right on, others seem stretched.
Sep 30, 2008 Lee rated it did not like it
everything i've heard about this book is outstanding...excerpts i've read are great...!!
Apr 29, 2008 Evan marked it as to-read
Recommended by Helene Blowers at TechConnections 2008 conference...
Jan 20, 2011 Chris rated it liked it
Referred by Susan Bratton, thanks Susan!
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Patricia Martin is CEO and founder of LitLamp Communications, an award-winning marketing boutique acclaimed for using culture as a medium to connect brands with communities of consumers. Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business, Made Possible By: Succeeding with Sponsorship and Tipping the Culture: How Engaging Millennials Wil ...more
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