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Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electro ...more
Paperback, 233 pages
Published July 1st 2002 by South Western Educational Publishing
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