Social Media and Public Relations: Eight New Practices for the PR Professional
In "Social Media and Public Relations: Eight New Practices for the PR Professional," social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve t...more
ebook, 176 pages
Published May 1st 2012 by Pearson Education
(first published April 1st 2012)
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(showing 1-30 of 75)
If you aren't sure how to make a social media policy, this is a great book to start learning with. It's very easy to comprehend and a easy read. If you know social media, many things in here may be no-brainers to you, but it breaks it down for you which is very helpful when you have to explain yourself to someone trying to understand the marriage between PR and Social Media today. I feel like this would be a perfect optional textbook for a PR college course.
Not a bad book, but it didn't blow me away. If you're a PR professional who is clueless about social media you should pick it up. If you're already familiar with the world you could probably skip it. Fortunately, it's a quick read so you don't have much to lose. Breakenridge does a commendable job of consolidating an intimidating topic into eight digestible action points. While this didn't change my life or bring to light any brand new concepts, there are a few tips to take away and apply to any...more
Less of a tactics cookbook, more of a career guide for pr pros who want to transition into social media strategy or management. Some useful tactical insights sprinkled throughout, nonetheless, and much more useful/interesting/readable than similar books on the topic.
I loved this slim and readable volume. Reminders and thought provokers on socal media landscape. Great companion to "Putting Public Back in PR" by same author and as a supplement to Brian Solis and Charlene Li writings on related subjects.