Making It Personal: How To Profit From Personalization Without Invading Privacy
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Making It Personal: How To Profit From Personalization Without Invading Privacy

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As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come wit...more
Hardcover, 240 pages
Published November 14th 2001 by Basic Books (first published November 2001)
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Making It Personal
Making It Personal: How To Profit From Personalization Without Invading Privacy (Paperback)

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