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Victoria Moran
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Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World

4.1 of 5 stars 4.10  ·  rating details  ·  817 ratings  ·  102 reviews
Hollywood celebrities are doing it. Corporate moguls are doing it. But what about those of us living in the real world--and on a real budget?
Author and holistic health practitioner Victoria Moran started eating only plants nearly thirty years ago, raised her daughter, Adair, vegan from birth,
and maintains a sixty-pound weight loss. In "Main Street Vegan," Moran offers a
ebook, 400 pages
Published April 1st 2012 by Tarcher
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Lisa Vegan
Sep 17, 2012 Lisa Vegan rated it 5 of 5 stars  ·  review of another edition
Recommends it for: new vegans, the vegan interested, experienced vegans, readers who know vegans, in that order
Wow! I cannot rate this book with fewer than 5 stars, even though there were some things that bothered me, big time. I’ll get those out of the way first. I don’t like that for eating disorders the only advice dispensed is to participate in OA, a 12 step program. I’m really sick of not having alternatives mentioned. I loved how the first author talked about her own earlier years’ struggle with food and eating, but her way is not the only way. I also don’t like the hedges on honey and veganism. An ...more
The best book ever!

Vegans are cool and plant-based dining is hot.

If you're only going to read one book this year - pick up Main Street Vegan. It will change your life. It is so much more than a book about being a vegan, it is a book about being a compassionate healthy person - the very best you can be. I actually cried reading this book. I almost never do it, and for a non-fiction book to affect me that way. I am so inspired by Victoria Moran and I will definitively pick up her back list.

Much o
The Joy of Booking
Main Street Vegan is a thoroughly accessible guide to becoming a vegan – or a vegetarian, or even just cutting more meat out of your life. With a non-preachy tone and a realistic perspective on modern life with a left-of-norm diet, Victoria Moran educates, inspires, and provides a supportive starting point for all readers.

Full disclosure: I was a vegetarian from birth until age 28. For a time in college, I lived with a vegan who I found insufferable because of her dietary choices. Despite being
Main Street Vegan is my new handbook. Kinda like the Handbook for the Recently Deceased in Beetlejuice. I feel like if I leave my house without a copy I will instantly be swallowed whole by a giant sandworm. Seeing that I had to return my copy to the library today, I'm a little worried for the trip home...

Seriously though, I loved this book and will be buying a copy for myself. The chapters were short and to the point, and I feel like the author covered all of the burning questions that a vegan
Daniel Lowen
Thorough, easy-to-read how-to-be-a-vegan guide. She goes into all aspects of a vegan life, not just diet but also clothing, cosmetics, cleaning supplies, animals as entertainment, etc. 40 chapters, each ending with a recipe she somehow ties to the chapter topic (the connection sometimes stretches pretty thin, and there's a preponderence of dessert recipes).

Two quibbles:
1. The section on clothing focuses on women almost exclusively. She mentioned a store for fake leather in NYC called Moo Shoes.
Animal rights organizations such as Mercy for Animals and VegFund have even initiated programs that pay a dollar to students on college campuses and passerby elsewhere if they can make it through a four-minute video showing conditions on industrial farms and in slaughterhouses. You don't have to pay anybody to watch footage of someone harvesting a garden.
--From “Main Street Vegan”

This is a book that is not just another attempt to have vegans nodding along, but also an effort to reach out to thos
Jenny D.
I have read many books in the vegetarian conversion genre, and this is one of the better ones. The author has a more realistic attitude about the massive lifestyle change that becoming a vegan entails. What's hard about this change is not finding the right food and proper nutrition, but staying the course when there is not a lot of social support. Food is linked so closely to our heritage and tradition that it can be hard to decide it's worth making a new path.

The book is a little too long and
I am not really a fan of non-fiction, but this book is an easy read. My husband read it first and then highlighted the chapters he thought were important. Her style is so light that I found myself pretty much reading through the whole thing. If you are thinking about going Vegan, read this book. It had some fairly simple reasoning for why a person would want to stop eating meat and dairy, plus recipes and a helpful chapter on vitamins you would need to supplement your diet. Overall, entertaining ...more
There is lots of good information in this book that will help people to understand the whys and hows of a vegan lifestyle. The first half of the book was very much to the point. The author covers many aspects of veganism with a broad brush, but doesn't go in depth into any one area. This makes for a good introduction, but it probably would not work as the optimum guide. Her recipes sound tasty, but most call for lots of nuts. If you have a nut sensitivity, or are trying to lose weight, most of t ...more
“Being vegan isn’t about being thin. It’s about compassion and respect for all living beings.'' Victoria Moran
Though I have finished reading this book, I am not ready to put it away. It is packed with resources that I want to research and so much of what she discusses in the book, I want to keep at the tips of my fingers for easy reference. And for reinforcement of my vegan journey, when I need it. I loved the way she informed, without preaching. She recognizes that vegan ism is a lifestyle change and if it is to be permanent, must be approached as Kathy Freston says by leaning into it. There are no rul ...more
This book was recommended to me by my sister and she often discusses it. I should give some background history to my eating before going further in the review: I was a vegan when I was diagnosed with cancer at the age of 26. Sometimes I read literature and scholarly articles that tell me that vegetarian or vegan diets prevent cancer. Thus, I have some issues with plant-based diet and cancer prevention theories. I am a pragmatist. Upon diagnosis, I found it troublesome to maintain a vegan or even ...more
Overall, one of the best books written, regarding the "whys" and " hows" regarding becoming vegetarian or vegan, backed up with great research and wonderful recipes! A great gift or educational item.
I enjoyed this book, which urges us in a fairly gentle way to consider what it would mean for the health of each of us, that of the planet, and for millions of factory farmed animals if more of us were to adopt a plant-based diet. With animal consumption comes sickness. Providing recipes and suggestions, this book is practical, letting us know that it doesn't take much to reduce animal consumption, however far you want to go with that. While it doesn't skimp on information on what the animals we ...more
Rating: 3.5 stars

This was a tough one to rate. On the one hand, this book contains numerous good pointers and suggestions for vegan lifestyles, and even includes nice appendices with helpful resources. It also explains some of the ethical and social implications rather well. On the other hand, however, its excessive reliance on anecdotal "evidence" and pseudoscience (for example, I didn't bother counting the references to The China Study, as they were so numerous) limits its credibility even wit
Main Street Vegan was like one long pep-talk/affirmation to encourage the reader to go vegan. I was familiar with most everything Moran discussed, so this might be more useful for people who have never read similar books before (i.e. Skinny Bitch). Moran's voice is down to earth and her story is honest. Personally I was hoping for more pieces of practical advice for a vegan lifestyle. Still, there was a great deal of good information and the recipes the author includes sound tasty. This is a gre ...more
Feb 08, 2013 Lindsey rated it 4 of 5 stars  ·  review of another edition
Recommends it for: those ready to jump into veganism
A little preachy and too image-focused at times ("do your best to look good for veganism", "wear nice shoes", e.g.), but Victoria Moran is a good person, and I enjoy her attitude and writing. There are certain points in here that disagree with my philosophy, but overall, I appreciate the large volume of information for new vegans organized into manageable chunks. I think my favorite part of this book was the recipes! I will probably try most of them, as they look quick, easy, and tasty. Most of ...more
Great for beginner vegans, or vegetarians because it gives a full view of the vegan lifestyle, from what you eat to what you wear in a non-judgmental, easy to read, easy to implement kinda way. Nutritional information and suggestions for avoiding pitfalls were easy to live by. Demystified vegan things like nutritional yeast and Bragg's liquid aminos. Explained the importance of vitamin B-12. Educated me on some unexpected non-vegan items, like sugar. (spoiler alert! who knew sugar is whitened by ...more
Lydia Page
Moran presents an excellent defense of vegan living. The health, nutritional, and environmental benefits of a vegan diet are thoroughly explored. As with any text, readers should be aware of a certain level of biased claims- particularly that a simple switch to a vegan diet will cure all illnesses, stave off future diseases, and result in a godly body wrapped in flawless, glowing skin.

For my taste, Moran relies far too heavily on an emotional rhetoric. Eating vegan has made me more compassionate
Moran is fun to read and lacks the judgement found in many other vegan resources. She covers just about every topic a person interested in the vegan lifestyle would be curious about; clothing, beauty products, diet, even pets. She did sort of brush over the fact that she used meat products for her former pet cat, but to me, that showed that perfection is not possible.

In fact, Moran emphasizes the fact that there can't be 'perfection' when it comes to being vegan. There are some blurry questions
Well, I read Main Street Vegan and the Torres' Vegan Freak Version 2.0 back to back, which was kind of weird. Both books contained mainly the same information, but their tone could not be any more different.

Main Street Vegan tries to ease people into veganism, encouraging them to take as much time as they need to gradually cut more and more animal products from their diet and all other areas of their life. It also addresses three major reasons for veganism - health, environment, and animal righ
What a fantastic introduction to veganism this is, particularly how it comprehensively conveys how simple, important, and sensible this lifestyle really is. This is a book I plan to hand people who ask, with a genuine desire to learn more, just what the hell I'm doing.

Moran's aim is to cover every significant issue relevant to veganism in one volume, from factory farming to nutrition to cooking supplies to socialising. Each chapter even includes a recipe. She not only explains the why, but also
I bought this book after briefly flicking through it and discovering what I'd been looking for in an "Intro-To-Veganism" style book - a blend of ethics, nutrition and recipes, as well as factual matter about the many and varied uses of animal byproducts. It delivers, and even does so in a light-hearted, engaging and thoroughly honest and sincere tone.

Don't get me wrong - it's got its pitfalls. My main gripe is, as noted by other readers, the emphasis on image, weight and a distinctly consumeris
This book was okay. I enjoyed her stance, but at the same time I was hoping that the book would preach more about nutritional values. Victoria Moran presents her Vegan guide as propaganda for the vegan movement. Seeing as I am a part of this, I could tell that most of the information was basic-- useful for someone who was just adapting to the vegan lifestyle.

The infusion of recipes into the book was a fun kick. Overall, this is a great "how-to" guide if you are new to veganism or thinking about
Katie Marsan
Of the books about veganism that I have read so far, this would be the one I would recommend first to anyone who is thinking about making a lifestyle change or is interested because someone in their life has gone vegan. While I really like books like "Eat to Live" and "The China Study," they could be off-putting our overwhelming to someone who is just starting to think about certain issues. This book, however, was very accessible. I like that it covered a wide variety of topics. Although there i ...more
At times I felt like the author was trying as hard as a used car salesperson to sell me on the concept and at other times it felt a bit preachy like I was sitting through a Sunday sermon at the great church of vegan. When taken with a grain of animal free salt I was able to get past all of that and find tons of useful info as well as reasons for considering veganism that resonated with my way of thinking.
If you have a pretty basic knowledge of veganism, you won't find anything new in this book. But the author's voice is so genuine and kind that I kept finding it a nice book to come back to, like getting together with your sweetest, most understanding friend. No lectures. No hectoring. If you have any stereotypes about self-righteous vegans, this book should kill them all. If you are a vegan, it's probably the best book to pass on to a relative -- not the one who keeps telling you you're going to ...more
That was a really good book to read in order to reinforce your conviction to staying plant-based and even going vegan. Lots of stuff I already knew, other stuff I never considered, like the wool issue. Mmmm...The author has kind of a live and let live attitude, which is refreshing because I think people should become vegetarian and vegan for the right reasons. Some vegans can be very obnoxious and it is true that the best thing is to lead by example without hitting others over the head. Well don ...more
I really like Victoria Moran's stuff. This is mostly an informative book (low on the guilt scale) about the how's and whys of going vegan. It also comes with a simple recipe at the end of every chapter, so it's a good "starter cookbook" for trying some basic recipes. Have tried 3 of them so far and been pleased.
This book is great for people who are new to learning more about animal and dairy farming. I think this is a good resource for those starting to put their toes in the water. The last 3/4 of the book I enjoyed the most because the author touched base more on animal friendly products. If you are looking for a book to learn more about vegan nutrition and making sure you are eating properly, this isn't the book. Mostly, this books is based on the authors opinions and view points with not much resour ...more
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Victoria Moran is an inspirational speaker, a certified life coach, and the author of ten books, including Lit from Within; Fat, Broke & Lonely No More; and the international bestseller Creating a Charmed Life. Her articles have appeared in numerous publications, including Body + Soul, Natural Health, and Yoga Journal. Her blog, “Your Charmed Life,” is published daily on Beliefnet. She lives a ...more
More about Victoria Moran...
Creating a Charmed Life: Sensible, Spiritual Secrets Every Busy Woman Should Know Fit from Within: 101 Simple Secrets to Change Your Body and Your Life - Starting Today and Lasting Forever Shelter for the Spirit: Create Your Own Haven in a Hectic World Living a Charmed Life: Your Guide to Turning the Ordinary into the Extraordinary Lit From Within: Tending Your Soul For Lifelong Beauty

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“Cruelty to animals is an enormous injustice; so is expecting those on the lowest rung of the economic ladder to do the dangerous, soul-numbing work of slaughtering sentient beings on our behalf.” 7 likes
“The animals of the world exist for their own reasons. They were not made for humans any more than black people were made for white, or women created for men.” 1 likes
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