A colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, A Big Life in Advertising offers up Mary Wel...
read full description
reviews
Nov 27, 2011
This breezy memoir of life as a Mad Woman charts the industry's move from boutique "creative" shops to global distribution houses, and has good insights for fading brands. Mary Wells and her team really did help furnish our minds in the '70s with among others Plop Plop Fizz Fizz, Quality is Job One, Midasize, and I <heart> New York.
Aug 30, 2010
Jean
rated it: 
not the most beautifully written, but a compelling and totally amazing story of a woman's journey to success in advertising. Mary is incredible. nothing like this could ever happen today.
May 24, 2011
Shannon
rated it: 
Interesting subject matter but not very comprehensive. Thought I would learn more about the agency/client relationship dynamic. Historical, yet one-sided and braggadocios.
Dec 04, 2011
Remy
rated it:
Honestly I didn't even finish this. It's just not very well written. Cool though to get a woman's perspective on 1960s advertising. It's probably a great book if you're in the mood for it.
Apr 15, 2008
Sara
rated it:
Read this a long time ago when I was considering an advertising career. Still not sorry I chose otherwise. Her life is interesting, but I think it would make me miserable.
Jan 26, 2008
Amy
rated it: 
I would like to be her, although maybe a tad less pompous. But nevertheless it was a good read about a woman making things happen in a man's (ad) world.
Jul 13, 2007
ba
rated it:
Mary Wells Lawrence's self-aggrandizing memoir is probably of interest to anyone who works in Advertising/Marketing and wonders about "the good old days".
Jan 05, 2008
Stacey
rated it:
I read this on my honeymoon as I laid by the pool. It seemed like a great book, but I may have been influenced by the Hawaiian scenery. :)
Jan 16, 2012
Jan 01, 2012
Dec 17, 2011
Dec 13, 2011
Dec 03, 2011
Nov 24, 2011
Nov 09, 2011
Oct 23, 2011
Oct 20, 2011
Oct 17, 2011
Oct 15, 2011
Oct 09, 2011
Sep 26, 2011
Sep 06, 2011
