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Social: Why Our Brains Are Wired to Connect
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Social: Why Our Brains Are Wired to Connect

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3.99 of 5 stars 3.99  ·  rating details  ·  323 ratings  ·  58 reviews
We are profoundly social creatures – more than we know.

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world – other
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Hardcover, 384 pages
Published October 8th 2013 by Crown (first published January 1st 2013)
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Orsolya
Humans are naturally social animals (yes, even those who are anti-social). The question is: why? Is it simply to forward our population? Or is there more to it? Professor and award-winning neuroscientist Matthew D. Lieberman looks at this astounding but rather new field in “Social: Why Our Brains Are Wired to Connect”.

Lieberman begins “Social” with a basic overview of his thesis as he sets out to prove that the brain feels social pain in the same way as physical, that social thinking is a separ
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Debbie
When I got to the passage explaining how Tylenol works as effectively on emotional pain as it does physical pain, I actually said "Wow" out loud. There are many such "wow" out loud passages in this book. Lieberman (and his colleagues, all of whom he generously mentions) has conducted quietly revolutionary research on humanity's need for social connections and he explains, clearly and in a manner accessible to laypersons, how our human brains are built to crave emotional bonds with others and how ...more
Regan Norris
Fascinating perspective that argues strongly for relocating social needs as the bedrock of Maslow's pyramid--a central fact of our lives, from the brain out, rather than optional "needs." Lieberman makes a slew of connections between social psychology, biology, economics and political science, full of familiar academic and cultural references. I hope in future research he looks at how wiring for sensitivity/insensitivity (both have complementary value to society) and introversion/extroversion (w ...more
Deb (Readerbuzz) Nance
Have you ever read a book about something you were deeply interested in and finished it and thought you somehow now knew less about something than when you first started the book?

That’s how I feel after finishing this book.

I usually read a nonfiction book and take notes as I read. I tried to do that with this book, but found that when I got to the end of the book I hadn’t written a single thing down.

I’m not sure that I really understood anything in the book.

(I reveal these things with honesty
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April
Enjoyable and fascinating read. Lieberman presents several key concepts of the 'social brain,' weaving together research in the fields of neuroscience, psychology and sociology with historical and economic context, along with personal anecdotal evidence. Whereas I found undergraduate neuroscience coursework to be tedious at times, Lieberman is deeply talented in engaging his audience. I actually looked forward to seeing his diagrams of various regions of the brain and neural systems related with ...more
Anna
Liebermann argues that our social needs are one of the primary drives of our behavior. In this book, he cites several new studies using fMRI that show our behavior is influenced by much more than pain and reward. He begins by discussing the evolution of the social brain, explains how altruism is favored over selfish behavior, then gives an overview of the current studies done on mirror neurons. Readers who have already read V.S Ramachandran’s books and Marco Iacoboni’s book, “Mirroring People” w ...more
Martha Love
SOCIAL: WHY OUR BRAINS ARE WIRED TO CONNECT by Matthew D. Lieberman.

The author, Matthew D. Lieberman, presents and well defends his theory that human beings neurologically have a predisposition to be “social” and this has shaped the evolution of the species toward becoming more and more socially connected.

I recommend this book to students of life, educators, psychologists, and parents of young beautiful minds. This is an important book! Why, because it explains “us” and our true human nature to
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Emily
I really tried to enjoy this book, but it just fell short of its mark.
The author continually cites evolution for the reason our brains are "wired to connect," but never gave any real reasons. I would have liked a little of an anthropological perspective, or some evidence of why our brains have changed over time, rather than just "evolution made us this way."
I finally gained some interest around the tenth chapter (there are twelve in total) and will admit to using some of the information in conv
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Ed
Splendid, well written, interesting and insightful look at what neuroscience is telling us about how connected we are to each other. We are a profoundly social species and should bear that in mind in how we construct our organizations, educate our children and pretty much everything else. I enjoyed this book very much and it is on the re-read soon pile
Kevin
Ok we all know humans are social; that's why the punishment prisoners dread most is solitary confinement. But what the author of Social makes clear by the use of fascinating and detailed examples, is just how social we really are. It shapes just about everything that we do or want to do. A very interesting read.
Thefactorywarhol
Social is a captivating look between the correlations made in the brain with social cognition, dubbed social cognitive neuroscience. The book focuses on three major adaptations in the brain “that lead us to be more connected to the social world and better able to take advantage of these social connections to build more cohesive groups and organizations.” The author, Matthew Lieberman, combines social science with philosophy and theoretical explanation of phenomena. For instance, he discusses at ...more
Rama
What makes humans social beings?

Our desire to connect with others is an important behavior that is evolved and our brains have complex biochemical mechanisms to support this. What makes our basic need for someone to love and respect us, or we like to love and respect someone? These basic social needs are present at birth to ensure our survival and we are guided by those needs until the end, says UCLA professor Matthew Lieberman, the author of this book. For example, the mammalian young are born
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Morgan Blackledge
The book is ambitious. It covers an immense amount of ground. Way to many interesting ideas than I feel like listing or summarizing at present.

The author Mathew Lieberman has a TEDX talk that essentially summarizes the book. Google:The Social Brain And Its Superpowers : Matthew Lieberman, Ph.D. at TEDxStLouis.

WARNING: the talk is actually much less exciting than the book. Lieberman is a fantastic, engaging and quite persuasive writer, and the book is extremely well crafted. There were more than
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Rob Holmes
I always knew we were social beings, but not to this extent. This book pieced together the way we are biologically wired to connect in a way I didn't know existed. Lieberman accomplishes a very difficult task. He proves that we, from a very young age, are wired to connect to others and makes a convincing argument how the social cortex of the brain is the key to the survival of all species. For anyone who has intellectual curiosity at all about why humans interact, this is a must-read. His studie ...more
Diana Suddreth
This is a wonderful book on the neuroscience of our human need for social activity. Well-written and easy to read, Lieberman shares research, research experiments, and results with the reader in an easy to digest manner. The bottom line is that our brains NEED social activity, and science backs that up.

This is a great book for teachers to read. It may be a great help to improving education if educators understood the ramifications of conducting a non-social classroom and the benefits of tapping
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Dvir Oren
It's a good book, with interesting suggestions. I didn't realize that social pain can be felt as much as physical pain, or that social skills are so crucial to our survival.

Another interesting example was that doubling our income has the same effect on our happiness as does volunteering once a week! Damn, didn't see that one coming.

I recommend you read the book only if you're interested in the way our brain works, the author gave a ted speech available on youtube that sums up 80% of the book in
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Gary
The author writes an accessible book for the non-expert while never talking down to the listener who really wants to understand the working of the mind. He has a narrative that ties all of the pieces of the book together that current humans are always using their brain, and when we are not thinking about physical or abstract objects directly and our mind is at rest we are 'mentalizing', that is, we are thinking about ourselves and our interactions with others leading to the almost unique human c ...more
Jane
This book carefully pulls together the research on a few key ideas. First, our brains act differently when doing logical analysis and when analyzing people, how they may react, and how we fit in, etc. Second, our default mode is the "social brain" and it seems to reflect our evolutionary need to be part of a team to survive and thrive. Third, social pain from rejection and other causes shows up in the brain in the same ways as physical pain. Conclusions? Pay attention to social needs in your own ...more
John Kaufmann
Excellent read. The book not only makes the case that we are social animals, but presents strong evidence how it arose in our evolutionary history, including how certain behaviors are linked to particular areas of the brain. The only reason I didn't give it 5-stars is because there were sections where the author delved a little too deeply into the mechanics of the brain. Other readers may relish that.
Jonathan
"If Facebook were a religion (and some argue that it is), it would be the world's third largest behind Christianity (2.1 billion) and Islam (1.5 billion). Americans spend 84 billion minutes per month engaged in religious activities - and 56 billion on Facebook."
Amy Madnick
Oct 16, 2013 Amy Madnick marked it as to-read
I heard Dr. Lieberman speak about his book tonight at UCLA, and was riveted. So many things he spoke about resonated as true from my own life experiences, but he changed how I understood them. I can't wait to finish what I reading so I can start "Social."
Kasey
Yes, of course, humans are social creatures. But how so? From a neuroscience perspective, this book illuminates just how incredibly social we are and the mechanisms of the social brain. Fascinating!
Amy
Awesome material, but book should come with a whiplash warning. Either too easy (a nearly full page to describe the Trojan horse analogy) or so complex and jargon laden my brain left the building.
Sanjeev
The central argument of this book is that the default state of our brains, based largely on functional MRI (fMRI) scans, is being social and connected to others. When we are not doing anything, in so called idle state, our brain fMRI looks like when we are being social. And in that state of doing nothing we mostly think about other people.

Then Mr. Lieberman forces that argument, in rest of the book, to a conclusion that being social is like one of our basic needs for air, water, food and shelter
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Tali
An excellent book! I don't even remember how I stumbled across this one - but I know how I got it - a lovely gift from a friend at work! Thanks Kathleen!!! It has taken me an embarrassing 3 months to read it - because a) it is not really light bedside reading material when you are tired from a day's work and b) it's not really relaxing material for weekends... and also because I pretty much highlighted every words and section of the book!!!! It was that thought provoking and interesting!!!! So i ...more
Scott Haraburda
Goodreads First Reads Giveaway Book.

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The book, Social: Why Our Brains Are Wired to Connect is a book describing the importance of social interactions, using research-based evidence to support its theses. For example, the book uses empirical data to claim that people tend to get more pleasure from others being happy than their own happiness. On average, that may be true, but falls short of explaining why it doesn’t apply to the many egotistical narcissists throu
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Jacquelyn (Weinbrenner) Fusco
Seems well researched and well-explained. Very important and interesting topic. I love the last chapter on how to change education so that it's more effective. I struggled to pay attention and retain information in school and I think I would have benefited greatly from teachers engaging my social brain more.
I feel like I learned a little more about neurology too- makes me feel smart :)
I think this research has all sorts of interesting & important applications. The author touches on some of
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Sarah Beth
I won this book as a giveaway on Goodreads.

Describing something as "social" is quite a broad label. Similarly, I found that Social is a collection of diverse, far reaching topics that are linked solely by their fit under the umbrella term "social." This book is a collection of studies and research results that show that the human brain is driven by making connections with others much more than we think.

I enjoyed the discussion early in this book about the "default network" or the regions of th
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Meera Sapra
'Social' is a fascinating read that helps you learn about how evolution has shaped the social brain, making us want to connect and belong. Different aspects of the social brain have been talked about in detail, along with the underlying physiological discoveries and explanation for these. I enjoyed reading every bit of this book, especially the last two chapters that talk about how learnings from the social brain can be applied to the worlds of education and work.
David
Pretty good book with some interesting ideas for future application in education and in personal life. However, I can see how some of the science discussed in this book can be a bit daunting to those who are unfamiliar with neuroscience. It gets pretty technical, and I would understand if a reader put the book down because it was not written in a much simpler way.

Something else that makes me scratch my head is how a lot of this research fits so well with Lieberman's view on social psychology the
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