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Sara Sara Wachter-Boettcher
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Content Everywhere: Strategy and Structure for Future-Ready Content

4.13 of 5 stars 4.13  ·  rating details  ·  90 ratings  ·  16 reviews
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever ...more
ebook, 240 pages
Published December 1st 2012 by Rosenfeld Media (first published January 1st 2012)
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Stacey
I was asked to read this book for work and thought, "eh, ok, I'll probably learn something." Work picked very well! I loved this book. Wachter-Boettcher begins by discussing the WYSIWYG strategy of yore: "what you see is what you get." I was sold! This book is very much about thinking about how the reader engages with content and how the reader's wants will change based on the device selected (desktop, mobile, tablet). As a blogger, I was immediately captivated by thinking about navigation strat ...more
Greg J.
Competent overview of content strategy for the (post) “metadata is the new art direction” era. Wachter-Boettcher does a good job surveying the separation of content into codified chunks, and dutifully communicates *why* we need to do this (devices, APIs, etc.). A worthwhile read for anyone who designs publishing workflows or does the much more glamorous janitorial work of cleaning them up.
Laurian
I was a little worried by the introduction, which sounded like a book about database design masked as IA. What I really wanted was a book that talked about the shifting landscape of the same pieces of web content being all of the place and what that means for how users and content creators interact with the content. This book did a pretty good job of addressing the basics of those issues. I think what I really wanted was a more research-based book with a set of case studies, but I will now go fo ...more
Tridib Chowdhury
There is now a paradigm shift in content writing and this book talks about it.
Bruce
A great book on content strategy.
Loucaspapa
Excellent read on how the content landscape has changed, and how to adapt to it if you're a content strategist, an IAer or a UXer. As a UX person myself, without that much of experience on Content Strategy projects so far, I found the book very useful, helping me shape a good picture on the role of Content Strategy and its place next to other concepts such as Mobile First, Responsive Design, etc.
Now, it's time to get hands on... What about you?
Laura Bailey
A gentle introduction to thinking about content decoupled from form and the importance of doing so with regard to publishing everywhere your customers would like you to do so. More of a meditation on this topic than a how-to, but that's all I was looking for in the first place. A good introduction to the issues you are likely to face as you try to stop thinking about a specific, rigid output format.
Paula
A little fluffy/repetitious at the start, but stick with it. It gets meatier and provides a good discussion of the value of structuring content for reuse--and, most helpfully, how to make the case for it with business and technical teams.
Jessica
A little repetitive, but essential reading for content strategists. Definitely gained some fresh insights from this book, which I discovered via Sara's presentation at a Content Strategy DC meetup.
Sue
Really good introduction to making content future-proof. The only reason I didn't give it for stars was because I hoped for more on content APIs.
KC
Needed to read up on content management for work. This book is well-written, kept my interest, and provided lots of good information.
Alan Kang
Anyone interested in RWD or Adaptive Design should read this book. RWD is not only about design, it's more about contents.
Melanie
Excellent look at how content reuse can help businesses make the most of their most important asset: content.
Bob Mabbitt
The most exciting, instructive, and terrifying chose-your-own-adventure I've ever read!
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