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Nova Corcoran
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Communicating Health: Strategies for Health Promotion

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3.5  ·  Rating Details ·  2 Ratings  ·  1 Review
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second editi
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Hardcover, 248 pages
Published March 6th 2013 by Sage Publications Ltd (first published April 1st 2007)
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Rafael Parreira
Os autores apresentam diversos aspectos instrísecos ao desenvolvimento de campanhas de comunicação em saúde. Desde o planejamento, a escolha de teorias, pesquisa e avaliação do público-alvo, e avaliação dos resultados, passando por tópicos um pouco mais específicos, como conseguir se comunicar com pessoas de difícil acesso (isoladas geograficamente, analfabetos, idosos etc.), e o uso de tecnologia da informação na saúde pública. O livro contém muitos exemplos de ações em vários países, sempre ...more
princessmm
princessmm rated it really liked it
Apr 03, 2016
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