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Building & Running a Successful Research Business: A Guide for the Independent Information Professional

3.88 of 5 stars 3.88  ·  rating details  ·  33 ratings  ·  3 reviews
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process--introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decis ...more
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Published April 12th 2010 by Information Today (first published April 1st 2003)
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Ellen Naylor
This is a great book for anyone starting a new business, not just information professionals. I got a lot out of it and I have been in business for 20 years. Mary Ellen writes very well. I particularly valued her marketing ideas.
Jeremy Jesenovec
This was my 22nd book read of 2010,but I wish it had been 1st. An incredible wealth of great information. I couldn't ask for a better resource on starting a research business. The second edition is out in 2 weeks and I really look forward to reading it.
Patricia
Extremely useful tips!
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