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  <title><![CDATA[Influence, The Psychology of Persuasion]]></title>
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  <description><![CDATA[Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.]]></description>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
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    <body><![CDATA[Summary:  This book can’t be summarized.  It can only be very, very strongly recommended.<br/><br/>Recommended? YES. Buy it now if you haven’t read it.<br/><br/>Table of contents:<br/>1 Weapons of Influence<br/>2 Reciprocation: The Old Give and Take…and Take<br/>3 Commitment and Consist...<a href="http://www.goodreads.com/review/show/38285446">more...</a>]]></body>
    
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
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    <body><![CDATA[Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulated and how to h...<a href="http://www.goodreads.com/review/show/39046805">more...</a>]]></body>
    
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  <average_rating>4.23</average_rating>
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  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
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  <date_added>Tue Jul 17 20:30:39 -0700 2007</date_added>
  <date_updated>Thu Aug 09 10:15:04 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experiment aborted, as...<a href="http://www.goodreads.com/review/show/3196191">more...</a>]]></body>
    
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      <review>
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  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
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  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Tue Feb 12 01:36:20 -0800 2008</date_added>
  <date_updated>Tue Feb 12 01:51:52 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was assigned in my Social Influence class and I loved it! Cialdini has done tons of interesting research and is clearly very accomplished in the Psych field, yet he can write a book that everyone (non-Psych majors included) can understand. Each social tactic is explained thoroughly and he ...<a href="http://www.goodreads.com/review/show/15218199">more...</a>]]></body>
    
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      <review>
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  <average_rating>4.23</average_rating>
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  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
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  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Tue Dec 23 19:33:06 -0800 2008</date_added>
  <date_updated>Tue Dec 23 19:34:42 -0800 2008</date_updated>
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    <body><![CDATA[This is an absolutely incredible book.  One of those books that frame how you see the world--particularly how you interpret the behavior of others.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/40800395]]></url>
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      <review>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
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  <read_at>Tue May 19 00:00:00 -0700 2009</read_at>
  <date_added>Tue May 19 04:49:19 -0700 2009</date_added>
  <date_updated>Tue May 19 05:01:21 -0700 2009</date_updated>
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    <body><![CDATA[Why do we buy stuff we don't need? Why do we comply with requests that &quot;feel wrong&quot; or make us uncomfortable? In this book, Arizona State professor <a href="http://www.goodreads.com/author/show/16171.Robert_B_Cialdini" title="Robert B. Cialdini">Robert Cialdini</a> examines the social psychology behind compliance, with the goal of helping us understand the &quot;weapons of mass persuasion&quot;...<a href="http://www.goodreads.com/review/show/56588745">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/56588745]]></url>
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      <review>
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <average_rating>4.23</average_rating>
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  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
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  <read_at>Wed Feb 25 00:00:00 -0800 2009</read_at>
  <date_added>Sat Apr 04 00:06:39 -0700 2009</date_added>
  <date_updated>Sat Apr 04 00:38:43 -0700 2009</date_updated>
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    <body><![CDATA[Disappointing. Demonstrates the six types of influence. No real examples. Hard to think of ways to use this knowledge.<br/><br/>Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity.<br/><br/>&quot;We should try to repay, in kind, what another person has provided u...<a href="http://www.goodreads.com/review/show/51456375">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51456375]]></url>
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  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>3</rating>
  <votes>1</votes>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Jul 08 19:30:31 -0700 2008</date_added>
  <date_updated>Tue Jul 08 19:34:26 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this because a Very Influential Person my magazine is profiling said that every consumer should read it. Can you say &quot;hyperbole?&quot; That said, Ciardini offers a tidy survey of post-Stanley Milgram research in human gullibility, and he's funny in a avuncular &quot;professor who seems c...<a href="http://www.goodreads.com/review/show/26710955">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/26710955]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/26710955]]></link>
</review>
      <review>
  <id>13644797</id>
    <user>
    <id>631799</id>
    <name><![CDATA[Jerry]]></name>
    <location><![CDATA[San Francisco, CA]]></location>
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  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>4</rating>
  <votes>1</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Jan 26 13:01:17 -0800 2008</date_added>
  <date_updated>Sat Jan 26 13:03:21 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I put this book under &quot;dangerous knowledge.&quot; Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. <br/><br/>I see this stuff abused all the time, to spin democ...<a href="http://www.goodreads.com/review/show/13644797">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/13644797]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/13644797]]></link>
</review>
      <review>
  <id>50916425</id>
    <user>
    <id>126461</id>
    <name><![CDATA[Marty]]></name>
    <location><![CDATA[Chicago, IL]]></location>
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  <isbn>006124189X</isbn>
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  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Apr 07 09:14:58 -0700 2009</read_at>
  <date_added>Mon Mar 30 09:07:10 -0700 2009</date_added>
  <date_updated>Tue Apr 07 09:14:58 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I started reading this book for work - one of the things I'm supposedly working on this year in my ability to have influence on project decisions and be able to effectively provide input.  I figured this would be unspeakably boring and decided to read some vampire stuff at the same time to get me th...<a href="http://www.goodreads.com/review/show/50916425">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/50916425]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/50916425]]></link>
</review>
      <review>
  <id>43895938</id>
    <user>
    <id>1776439</id>
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Louisville, KY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1776439-brian-besaw]]></link>
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  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Dec 27 00:00:00 -0800 2008</read_at>
  <date_added>Wed Jan 21 22:37:50 -0800 2009</date_added>
  <date_updated>Wed Jan 21 22:44:06 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[IMHO, a must read.  It was recommended by a trusted source as part of a list of great business books.  I think the audience that will appreciate Influence is much broader than that.<br/><br/>Also, it should be noted that this is not a &quot;how to&quot; book on Persuasion, and is not targeted at the...<a href="http://www.goodreads.com/review/show/43895938">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/43895938]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/43895938]]></link>
</review>
      <review>
  <id>48543495</id>
    <user>
    <id>30920</id>
    <name><![CDATA[laura]]></name>
    <location><![CDATA[Cambridge, MA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/30920-laura]]></link>
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  <isbn13>9780061241895</isbn13>
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  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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            <shelf name="to-read" />
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Mar 07 16:42:08 -0800 2009</date_added>
  <date_updated>Tue Mar 10 21:11:13 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[not going to lie-- i think this book is going to freak me out a little, make me doubt the fate of contemporary society and so forth.  but it's tentatively going on the summer reading list, which i hope will include a wide variety of perspectives no what moves us to act. <br/><br/>(aside: i was rea...<a href="http://www.goodreads.com/review/show/48543495">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/48543495]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/48543495]]></link>
</review>
      <review>
  <id>42877588</id>
    <user>
    <id>1902052</id>
    <name><![CDATA[Ben]]></name>
    <location><![CDATA[Idaho Falls, ID]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1902052-ben]]></link>
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  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Jan 13 01:07:03 -0800 2009</date_added>
  <date_updated>Tue Jan 13 01:19:25 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[For the most part, sales books just teach you tricks.  This book is the science behind it all.  It's all about how humans are HARD-WIRED to react a certain way to certain things.  Many marketing/sales techniques employed today were derived from the information in this very book.  In fact, you'll see...<a href="http://www.goodreads.com/review/show/42877588">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/42877588]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/42877588]]></link>
</review>
      <review>
  <id>54501700</id>
    <user>
    <id>1353639</id>
    <name><![CDATA[Sonja]]></name>
    <location><![CDATA[Durham, NC]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1353639-sonja]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1216912774p3/1353639.jpg]]></image_url>
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  <id type="integer">28815</id>
  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu May 14 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 30 13:16:09 -0700 2009</date_added>
  <date_updated>Thu May 14 11:26:23 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting, educational, but a little sad. As I read through this, I kept thinking about con artists and sociopaths, people who willingly use the rules of society to bend people to their dark purpose. In my mind, it's nothing short of villainous to do some of this stuff. <br/><br/>Some of it, tho...<a href="http://www.goodreads.com/review/show/54501700">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/54501700]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/54501700]]></link>
</review>
      <review>
  <id>38459580</id>
    <user>
    <id>879635</id>
    <name><![CDATA[Julie]]></name>
    <location><![CDATA[Neenah, WI]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/879635-julie-reade]]></link>
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  <id type="integer">28815</id>
  <isbn>006124189X</isbn>
  <isbn13>9780061241895</isbn13>
  <text_reviews_count type="integer">110</text_reviews_count>
  <title>
    <![CDATA[Influence: The Psychology of Persuasion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167956934m/28815.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167956934s/28815.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/28815.Influence_The_Psychology_of_Persuasion</link>
  <average_rating>4.23</average_rating>
  <ratings_count>657</ratings_count>
  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
  <published>1983</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 01 00:00:00 -0800 2008</read_at>
  <date_added>Sun Nov 23 11:21:09 -0800 2008</date_added>
  <date_updated>Tue Dec 09 08:28:57 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[There would be no summary sufficient to cover all the topics and information in this book.  My copy is all marked up with lines and stars.  Each time I thought I had found the most amazing information, I found something equally important in a subsequent chapter.  <br/><br/>The book is broken up in...<a href="http://www.goodreads.com/review/show/38459580">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/38459580]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/38459580]]></link>
</review>
      <review>
  <id>48145444</id>
    <user>
    <id>2082590</id>
    <name><![CDATA[Lucia]]></name>
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <average_rating>4.23</average_rating>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
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  <date_added>Tue Mar 03 14:54:07 -0800 2009</date_added>
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    <body><![CDATA[One the one hand, this book reveals what every marketer (and consumer) should know about our 'click/whirr' social responses.  Cialdini's classic makes transparent what influences consumer response.  Buyers beware, and marketers take heed!<br/><br/>On the other hand, it's a study of how and why soc...<a href="http://www.goodreads.com/review/show/48145444">more...</a>]]></body>
    
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <average_rating>4.23</average_rating>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
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  <read_at>Thu May 01 00:00:00 -0700 2008</read_at>
  <date_added>Mon May 19 13:18:48 -0700 2008</date_added>
  <date_updated>Mon May 19 13:28:52 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thought this book was really interesting, but I really enjoy sociological/psychological experiments.  It was a little bit different than I expected, but in a good way.  I didn't realize this book had my interest in mind, which was very refreshing.  <br/><br/>As I read how easily people can be &quot;...<a href="http://www.goodreads.com/review/show/22566468">more...</a>]]></body>
    
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <average_rating>4.23</average_rating>
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  <description>
    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
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  <read_at>Fri Jul 24 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jul 24 15:07:59 -0700 2009</date_added>
  <date_updated>Fri Jul 24 15:10:17 -0700 2009</date_updated>
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    <body><![CDATA[This is a great summary of the psychology behind common situations that influence our behavior, how they get exploited by others, and how to avoid that exploitation. Of course, you also learn how to exploit if you want to. If you're a fan of Malcolm Gladwell's interesting summaries of research but w...<a href="http://www.goodreads.com/review/show/64829270">more...</a>]]></body>
    
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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  <average_rating>4.23</average_rating>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
  </description>
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  <read_at>Sun Apr 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Dec 02 08:16:51 -0800 2008</date_added>
  <date_updated>Tue Dec 02 08:18:58 -0800 2008</date_updated>
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    <body><![CDATA[This was a brilliant look at modern marketing techniques and why they work.  It isn't just for those who want to learn how to sell better; it's for anyone who wished to understand why they make the purchasing decisions that they do or why people fall for cults or MLM schemes.  It's a must-read for a...<a href="http://www.goodreads.com/review/show/39104750">more...</a>]]></body>
    
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    <![CDATA[Influence: The Psychology of Persuasion]]>
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    <![CDATA[<p> <em>Influence</em>, the classic book on persuasion, explains the psychology of why people say &quot;yes&quot;—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. </p> <p> You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of <em>Influence</em> will move you toward profound personal change and act as a driving force for your success. </p>]]>
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    <body><![CDATA[Been wanting to read something by Cialdini for a while, actually ever since I listened to one of his lectures - which was great. A day after I finished it, someone stopped us in the street selling timeshare. The commitment-consistency; contrast &amp; reciprocity techniques were all there in the pitch (....<a href="http://www.goodreads.com/review/show/48401028">more...</a>]]></body>
    
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