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Hit Brands: How Music Builds Value for the World's Smartest Brands

3.5  ·  Rating Details ·  8 Ratings  ·  0 Reviews
Every brand should have a soundtrack. Three leading industry experts show how to create a successful music strategy for brands.

Sonic branding is an intrinsic part of the strategy of the world's leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalit
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Hardcover, 212 pages
Published November 28th 2013 by Palgrave Macmillan (first published May 14th 2013)
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