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Excel for Marketing Ma...
 
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Ivana Taylor
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Excel for Marketing Managers

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5.0 of 5 stars 5.00  ·  rating details  ·  2 ratings  ·  1 review
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle man...more
ebook, 150 pages
Published January 1st 2006 by Holy Macro! Books
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Anita Campbell
Aug 19, 2011 Anita Campbell rated it 5 of 5 stars  ·  review of another edition
Recommends it for: database marketers, marketing managers
Ivana Taylor is a good friend and colleague who lives here in the same small town in Ohio. She is a marketer through and through. So she collaborated with "Mr Excel" (Bill Jelen) to show marketing managers how to use Excel for slicing and dicing data.

This is a detailed, deep-dive "how to" book. It's truly what the title says: it's about using the Excel software program for marketing purposes. So if you want to learn what a pivot table in Excel is, and more importantly, how to use one to analyze...more
Omer Mohemmed
Omer Mohemmed marked it as to-read
Aug 22, 2014
Bill Jelen
Jul 14, 2013 Bill Jelen added it  ·  (Review from the author)  ·  review of another edition
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