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Picture Your Business Strategy: Transform Decisions with the Power of Visuals
by Christine Chopyak (Goodreads Author)
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining ...more
Hardcover, 240 pages
Published June 4th 2013 by McGraw-Hill Education
(first published January 1st 2013)
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Although I am not the target audience for PICTURE YOUR BUSINESS STRATEGY (I'm a teacher and theater director) the principles of thought-sharing and collaboration provided here reach beyond the purview of business. I had the great pleasure of taking "Basic Training" with Alchemy and Christine Chopyak two years ago. This book serves me now as a go-to resource as I continue to tinker with these applications, my skills and creating connections with other non-business types who create, disseminate ...more
As someone who spent years working in Corporate America, where executives are rewarded for left-brained performance, this book provided a fresh perspective on how to combine business strategy with drawing, color, and pictures in an effort to approach problem-solving more holistically. Though a somewhat lengthy sales-letter, it is brilliantly written and well illustrated. If the author’s goal was to open my mind to new possibilities, opportunities, and personal victories, she succeeded. The ...more
Useful, especially for non-artistic people, but does drag on -at times I got the impression the author was looking to fill pages for extra padding because the subject matter can fill a booklet at best. I also feel it lacks some needed details that could help people clearly understand the process of strategic illustration.